3 Keys to Creating Content that Converts!

3 Keys to Creating Content that Converts!

We are bombarded with information all day long.

Consider how many pieces of content you come across on a given day that you could potentially read.

3 Keys to Creating Content that Converts!

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It’s thousands. There is way more information out there than we can possibly consume, and few pieces grab our attention.

Join me below, where I’m sharing the 3 Keys to Creating Content that Converts into Clients.

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40 Responses to 3 Keys to Creating Content that Converts!

  1. Headline Tips:
    1. What grabs your attention (create your own headline swipefile)
    2. Headlines sell the click – 50 characters, Taste-Test, not full reveal, checklist, be controversial, spin an idea to make it work for you, personalize, ask questions
    3. Know your audience – wiifm (what’s in it for me)
    4. Testing – split-testing helps you know what your audience is resonating with – stats, data
    5. Content Diet – how to find your content (in show notes)

  2. Umbrella. Yes, it’s like the concepts of “subset” in math and the process of identifying the “Sweet Spot” in a Venn diagram.

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