Ask These Questions Before Writing Your First Word

Ask These Questions Before Writing Your First Word

Now that we’ve covered why we need to create content, let’s get to work and start writing.

Questions To Ask Yourself Before You Start Writing

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Before You Write Your First Word

Content can fulfill all sorts of different purposes.

Before you ever write your first word, give some thought to what you want to accomplish with the piece of content you’re about to create.

Here are a few different scenarios to give you an idea of what you may want to consider before you start to type away. Is it a:

  • Blog post designed to attract potential new customers via search engines?
  • Tutorial designed to help your current customers make the most out of the product they purchased?
  • Frequently Asked Questions page designed to give prospects and customers a quick answer to their most common questions and cut down on customer service emails?
  • Series of emails designed to introduce a new subscriber to you, your business, your brand and your products? Is you end goal to earn their trust and make them spend their hard earned money with you?
  • Weekly or monthly newsletter designed to stay in front of your customers and subscribers and reminding them about what you do and how you can help them. All the while you’re entertaining and educating them to show you’re a valuable resource they should keep around.
  • Digital (or physical) book written to showcase your expertise, reach new audiences and make a little income at the same time?
  • Social media posts you hope will get shared around from friend to friend growing your audience along the way?

Purpose Of Your Content

It’s not hard to see that the purpose of your content will have a big impact on what you write, what tone of voice you use and how you bring your point across.

But it goes further than that. Great content has a purpose that leads back to your business.

Click the image below to grab a FREE guide on how you can turn one great piece of content into multiple pieces of promotional content.

It’s not always to increase the bottom line, but if you’re going to spend a few hours crafting a great blog post or writing a short report, you want to be sure you get something out of it.

Start with the end in mind:

  • What do you want to accomplish?
  • Are you wanting to add more subscribers to your list?
  • Is it to make more sales?
  • Do you want to reduce returns on your product?
  • Do you want to grow your Facebook page?

Viral Blog Post Example

Let’s say you own a business that sells blueprints for DIY chicken houses (I’m not making that up, there is quite a market out there for hen house blueprints) and your ultimate end goal is to sell blueprints.

Experience shows you that you make the majority of your sales through your email list, so your goal with most of the content you put out on a regular basis is to get people on your list, which happens to be a weekly newsletter about raising chickens.

Today, your content goal is to write a blog post that will attract more visitors to your site via social media.

You pick some pictures customers have sent in of hen houses they have built and painted up using your blueprints.

You’ve got some pretty creative customers that made houses that look like Cape Cod-style homes, match the owner’s house and even one that looks like a hobbit hole.

A fun little post like that should show the creative side of how your plans can be used and should be shared around by chicken enthusiasts across the web.

Your plan is to write the post using the pictures throughout the content and then share it via social media.

What You Want To Accomplish

Knowing what you want your content to accomplish before you start to sit down and write it, helps you chose a topic that works well.

The idea for the post above has a much better chance at being shared across social media than a blog post on the benefits of building your own hen house for example.

A post like that would be much better suited to building a relationship with your subscribers and moving them closer to a purchase decision.

Always start by thinking about what you want your content to accomplish and how you can best reach that goal.

From there, come up with some topic ideas and move on to the next step – actually creating the content.

We would love to hear from you, please leave us a comment and share any tips which help you when creating content!

Find more content creation tips here:

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