Why Being a People Pleaser will Hurt Your Business

Why Being a People Pleaser will Hurt Your Business

I’m a people pleaser. Always have been. And it’s not something that is easy to get over. I’m the peacemaker in my family. I want everyone to get along. Oohhhh and I hate conflict! Sound familiar? This can be a detriment to your messaging in your business. It makes writing copy difficult. I’m going out… Read More >>

Creating Effective Marketing Messages

Creating Effective Marketing Messages

Attracting your ideal client isn’t always an easy task. I know this first hand. When I created my first lead magnet, I was soooooo excited to see possible leads booking calls with me. Twenty calls were booked in a few short weeks. But I learned a very tough lesson… After 0 of those 20 calls… Read More >>

The Emergency Room. No WiFi. No Power

The Emergency Room. No WiFi. No Power

Last week was a doozy! I got a call telling me that my mom couldn’t breathe. She had breathed in toxic fumes and it made her start wheezing. Severely. She called 9-1-1 and within minutes the paramedics arrived. She had an allergic reaction to breathing in bleach of all things, as she had been cleaning.… Read More >>

The Biggest Mistake I Made When Creating My First Program

The Biggest Mistake I Made When Creating My First Program

I am not a copywriter. And to be honest, this has held me back from taking action many times over. One of the biggest mistakes I made (and still make) when creating a program is that I focus on the delivery. Not to mention a few other factors that prevented me from even getting started.… Read More >>

What’s Keeping You from Getting Your Program Created

What’s Keeping You from Getting Your Program Created

No one signed up. 0 people = $0 income = 0 referrals My first program was a flop. I had no clue what I was doing back then. There are certain things to consider when creating a program… Who is your ideal audience? What problems can you solve AND are the most marketable? How do… Read More >>

4 Tips for Monetizing Your Expertise

4 Tips for Monetizing Your Expertise

I sometimes hate being multi-passionate….multi-skilled. Yah, I know you’re thinking “whatevs, Jennifer”. I mean… you probably get it, right? When we are passionate about many things, or skilled in many areas…it makes it hard to figure out what area of expertise is the best path to journey down. To figure out what your areas of… Read More >>

Being an Expert is a Relative Term

Being an Expert is a Relative Term

When you think about expertise, it might scare you away. Do you remember as a kid being told “don’t be know-it-all”? Most people, especially women, tend to downplay their expertise on any number of things. I remember in one of my Computer Science college courses, I aced an exam…got the highest grade in the class!… Read More >>

3 Different Business Models That Turn Your Expertise into Income

3 Different Business Models That Turn Your Expertise into Income

I just wrapped up my 3-day Profitable Lifestyle Live and I LOVED hearing all the a-has that these amazing and smart entrepreneurs walked away with. The one thing I found that everyone had in common…was how we get in our own way. We over think things. We over-complicate things. We worry about if our ideas… Read More >>

Do you know what your areas of expertise are?

Do you know what your areas of expertise are?

If you want to be able to work from home while raising your kids, homeschooling your kids, or you just don’t want to work in the corporate world any longer, using your expertise – the knowledge you have already – is the fastest way to get started. For me, I wanted more fulfillment than the… Read More >>

7 Specific Cross Selling​ and Upselling Techniques

7 Specific Cross Selling​ and Upselling Techniques

Why is it that we forget the #1 most overlooked marketing technique? (I say we…because this used to be me too.) Leverage your existing clients! Duh, right? This was the topic of a recent FB training and I wanted to share some quick reference notes. Once you have a customer, it’s important to understand that… Read More >>

Want to unlock the secret to making more money with less effort in your business?