Creating Content That Sells FOR You

Creating Content That Sells FOR You

There was such a loud squeak going on outside, it distracted my attention from my office and I had to go find out what was going on. Velcro (one of our cats) was sitting in the window and a squirrel was on the tree outside just squawking away at her in a frenzy. As I… Read More >>

A Different Approach To Selling That Doesn’t Suck…

A Different Approach To Selling That Doesn’t Suck…

It’s date night and the hubs and I are watching a movie. I duck down behind a pillow and blanket in hopes that I’m not seen…or heard. But the sniffles give me away. My hubby teases me that I cry….over the movie previews. Yes, really! A tug at the emotional heartstrings is a recipe for… Read More >>

I didn’t think I could do this… but I am going to try

I didn’t think I could do this… but I am going to try

The more offers you make, the more money you’re going to make… So send daily emails. Say what? I heard this again this last weekend at the conference I attended. I’m already a huge believer in email marketing (can’t help it being an Infusionsoft certified partner). If you’re reading this…you know I email my list… Read More >>

Why Car Salesmen Aren’t the Scourge​ of the Earth

Why Car Salesmen Aren’t the Scourge​ of the Earth

I hate buying new cars. {insert dread on my face emoji} I’ve bought into the stereotype that car salesmen are salesy. The reality is that the good ones are the ones who are personable, answering your questions, and making offers that are clear. There are just so many options and honestly working with a good… Read More >>

Merging of 2 Flocks

Merging of 2 Flocks

Recently I co-mingled our older hens with the juveniles. That’s what I call the young flock (they are about 18 weeks old now). While they’ve been seeing each other through the fence now for 10 weeks, it’s a big change for these 2 flocks together. When you begin to implement change, you have to understand… Read More >>

Fresh Salsa, Pet Peeves and Split Testing 101

Fresh Salsa, Pet Peeves and Split Testing 101

My garden is producing like mad right now. Tomatoes. Hot Peppers. Sweet Peppers. Herbs. I had to do something or it would all go bad. I spent a day making fresh salsa using the fresh ingredients from my garden. I made up a huge batch…and split it into two. I kept one batch as is… Read More >>

The Secret Approach to Marketing

The Secret Approach to Marketing

Effective conversion processes tell stories. Stories are what make us humans. We make sense of the world based on stories. We approach new ideas based on whether they fit the story that we already have in our minds. Include Story-Telling in your content and marketing strategy Story elements make your brand less impersonal and more… Read More >>

The Know-Like-Trust Approach to Conversion

The Know-Like-Trust Approach to Conversion

For somebody to buy something from you online, they must first trust you. Pretty straightforward, right? I mean, this is how it works in the offline world. Who would you rather buy from? A friend who recommends a product to you or some random stranger that hits you up off the street? It’s a no-brainer.… Read More >>

Conversion is Not a Last Minute Issue

Conversion is Not a Last Minute Issue

Determine your product or service. Create and launch your website. Generate traffic to your page. Now what? Conversion is not a last-minute concept you scramble to adopt If you are serious about making money online, conversion should be your top priority. It is not a last-minute detail. In fact, you should build your whole online… Read More >>

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