The Biggest Mistake I Made When Creating My First Program

The Biggest Mistake I Made When Creating My First Program

I am not a copywriter. And to be honest, this has held me back from taking action many times over. One of the biggest mistakes I made (and still make) when creating a program is that I focus on the delivery. Not to mention a few other factors that prevented me from even getting started.… Read More >>

What’s Keeping You from Getting Your Program Created

What’s Keeping You from Getting Your Program Created

No one signed up. 0 people = $0 income = 0 referrals My first program was a flop. I had no clue what I was doing back then. There are certain things to consider when creating a program… Who is your ideal audience? What problems can you solve AND are the most marketable? How do… Read More >>

4 Tips for Monetizing Your Expertise

4 Tips for Monetizing Your Expertise

I sometimes hate being multi-passionate….multi-skilled. Yah, I know you’re thinking “whatevs, Jennifer”. I mean… you probably get it, right? When we are passionate about many things, or skilled in many areas…it makes it hard to figure out what area of expertise is the best path to journey down. To figure out what your areas of… Read More >>

Being an Expert is a Relative Term

Being an Expert is a Relative Term

When you think about expertise, it might scare you away. Do you remember as a kid being told “don’t be know-it-all”? Most people, especially women, tend to downplay their expertise on any number of things. I remember in one of my Computer Science college courses, I aced an exam…got the highest grade in the class!… Read More >>

3 Different Business Models That Turn Your Expertise into Income

3 Different Business Models That Turn Your Expertise into Income

I just wrapped up my 3-day Profitable Lifestyle Live and I LOVED hearing all the a-has that these amazing and smart entrepreneurs walked away with. The one thing I found that everyone had in common…was how we get in our own way. We over think things. We over-complicate things. We worry about if our ideas… Read More >>

Do you know what your areas of expertise are?

Do you know what your areas of expertise are?

If you want to be able to work from home while raising your kids, homeschooling your kids, or you just don’t want to work in the corporate world any longer, using your expertise – the knowledge you have already – is the fastest way to get started. For me, I wanted more fulfillment than the… Read More >>

7 Specific Cross Selling​ and Upselling Techniques

7 Specific Cross Selling​ and Upselling Techniques

Why is it that we forget the #1 most overlooked marketing technique? (I say we…because this used to be me too.) Leverage your existing clients! Duh, right? This was the topic of a recent FB training and I wanted to share some quick reference notes. Once you have a customer, it’s important to understand that… Read More >>

Leverage My Profit Pyramid Biz Model Template

Leverage My Profit Pyramid Biz Model Template

If you want to build a lifestyle that is comfortable and still gives you time freedom, it’s important to know how you can scale your business without spending more time on your business. I spoke on the topic of Leveraging your expertise on a recent FB Live. Did you see it? Let’s dive into the… Read More >>

The #1 Task in Your Daily Business Morning Routine…

The #1 Task in Your Daily Business Morning Routine…

If you really want to succeed at something, the best way to avoid problems is to make it a priority and do it first. This is what I’ve done for years for exercise. I get up in the morning, and I get it out of the way, so I’m successful right at the start of… Read More >>

80% of Your Time Should Be Spent on this ONE Task…

80% of Your Time Should Be Spent on this ONE Task…

I recently attended a conference in Redondo Beach and the FB Ad Strategy session I was in was amazing. It confirmed what I already knew. The more you email, the more money you make. Are You Doing Enough Marketing? The reason that people don’t email every day (or even weekly) is that they don’t know… Read More >>

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