Size does not matter. Engagement and responsiveness does! Converting is all about the know, like, trust factor. Small and Strong is Better than Bigger 1. Know, Like & Trust This isn’t anything new. For people to hand over their credit card information they need to feel as if you’re someone they can trust. Money is… Read More >>
I took a poll recently, and the results might surprise you. 41% entrepreneurs use an online tool but don’t have their follow-up and nurture process very automated. WOW! Not too far behind at 34% was the use of paper for a follow up process. No matter the system you use, it’s crucial to your business to… Read More >>
Some marketers worry about promoting to their list. They fret about frequency, about selling anything, whether it’s their own product or someone else’s. But there is usually nothing to worry about unless you’re a bandwagon promoter. Bandwagon Promoters Don’t Build Trust with Their Subscribers Bandwagon promoters are those who adhere to a “you scratch my… Read More >>
We’ve seen how important social media influence can be for the average business. So, given this importance, how exactly do you, a business owner, go about building up your influence when it comes to social media? In a word, carefully. Where to Start Building your Social Media Influence The thing with social media is that… Read More >>
Today, social media makes up a large part of any smart businesses advertising and marketing campaigns. The very fact that so many people (read: your potential buyers) utilize social media sites like Facebook, Twitter, and YouTube makes using them for business a critical component in setting and meeting sales goals. Your Buyers Live Online First… Read More >>
You’ve likely heard that taking small daily actions is the way to experience success in anything you want to do, right? This is very true for many aspects of life, including your business. The actions that get results are consistent, directly affect your income, and provide value to your audience. I preach about consistency of… Read More >>
Information is power. It always has been. It always will be. Why? Well, it all comes down to the idea of “I know something that you don’t”. Someone who possesses knowledge that someone else doesn’t is already in an advantageous position when it comes to that other person. The bit of unknown information that they… Read More >>
A lot of times in business too much focus is put on sales leads and not enough focus is put on the existing customer base. And it costs 5x more to attract a new lead than it does to keep an existing one! You Must Nurture and Follow Up There is always pressure to generate… Read More >>
When you are trying to get more followers on social media and subscribers to your email lists, it pays to consider the benefits of surrounding yourself with raving fans over just acquiring new customers. Surrounding Yourself with Raving Fans When you have fans, the benefits will become clear rather quickly. 1. They Spread the Word… Read More >>
Successful entrepreneurs know that if they hadn’t failed, they would not have been able to truly succeed. Failure is an Option In many business texts, failure is treated as a life sentence. There is only talk of success, success and more success. It’s as if success existed by itself, unaffected by any of the other… Read More >>
