Content is King, or is it?
The importance of publishing relevant cannot be understated.
That’s why Bill Gates first said that Content is King in 1996.
He went further and stated, “Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.”
Truer words have rarely been spoken.
How To Create Your Content Creation Diet
Are you repurposing your content?
I recently did a FB Live training all about…Leveraging your Content to Increase your Visibility and Save You Time. Here’s the replay link:
If you look at the history of the internet and where it’s going, it’s clear.
Content is, in fact, King and will remain so.
This means that you have a wonderful opportunity to do a lot with the content you publish and it all starts with your audience.
Does your content plan address these areas:
Educates your Audience
Content directed toward the issues and information that your audience cares about is a great way to educate them on a problem, issue, and solution.
Makes You a Thought Leader
If you study your industry well enough and publish what you’ve learned, you can become known as a thought leader once you’ve published enough content.
You’ll want to publish content in all different forms and it might be print, infographics, video, or audio.
That will help spread your message far and wide so that your audience can find you. (hence why repurposing is so important!)
When you share information with your audience from the first email, blog post, social media update or another type of interaction starts to establish and build a relationship with the people as individuals.
They start to feel as if they know you.
Knowing you is the first step in the “know, like, trust” trinity.
Facilitates Customer Loyalty
When you give information to your customers about the products or that you’ve created for them even after they purchased that content will boost customer loyalty.
You can check in with them to see how they like their purchase, send surveys to find out what can be improved, and even provide additional resources for them based on what they bought.
You’ll become a hero to them and in return they’ll be loyal to you, recommending you to their friends and colleagues.
When you share great content with your audience it also encourages engagement.
Invite them to respond to your blog post. Invite them to respond to your email messages. Ask them to come to your forums and groups on social media.
Builds Search Engine Optimization (SEO)
SEO enables search engines to find your content so that they can recommend it to their customers who are searching for your content.
The more you follow the guidelines put out by Google with your content the more likely they are to send your customers to consume your content.
When you use the right content, at the right time, in the right places your business will grow in all ways that matter.
You’ll grow your audience, your customer base, and your revenues. The reason is that you’ll get more eyes on you due to publishing more content. What’s more, content is a real business asset that you can continue to build on for years to come.
The content you produce and publish today will continue working for you for years to come!
That’s why it’s so important to have a content marketing strategy. Do you take the time to really plan out your marketing calendar and content calendar?
You will be amazed at how much time you save by having a plan. (Not to mention you won’t feel quite so scatterbrained and overwhelmed!)