You send email after email but aren’t hearing anything back.
Your list is growing, but your open rate isn’t.
Or maybe you’re not seeing the cash flow you anticipated from your subscribers.
If you’re struggling with turning your leads into sales, it’s time to rethink the way that you’re communicating with your email list.
We go into detail about how to increase reach and revenue in my Nurture Faucet Masterclass.
But there are some simple ways to start turning your audience into raving fans right now.
6 Ways to Help Create Raving Email Subscribers
Tip #1 – Stop Looking At Them As “The List”
Think of your readers as individuals instead of one big group of people.
Write your emails as though you are talking to one specific person.
This is important because the reader who opens your email doesn’t know and doesn’t care that it goes out to 3,000 other people as well.
They want to know what you have to share with them.
Write in a more personal, conversational style that allows you to speak directly to each of your subscribers.
Tip #2 – Different Things You Can Mail About
To provide value to your readers you want to share a variety of content with your readers. Here are a few ideas:
- A link to a helpful blog post. This could be yours or someone else’
- A helpful tip or two that you’re sharing with your readers directly via email.
- An invitation to join into a lively discussion on your favorite social media platform.
- An email that encourages your readers to ask you questions. You can then follow that up with a series of emails where you share and answer the most common questions.
- A free or paid short report you’ve compiled on a topic. Of course, this could just as easily be a checklist, a video or an audio recording. The format doesn’t really matter, content does.
- A review or case study of a popular product in your niche.
- A coupon code or special offer for one of your own products or services.
- Solo offer emails that share the benefits of a particular product and encourage readers to buy.
Another great way to come up with more ideas is to pay attention to the types of emails you get from other marketers!
Save them in an Ideas folder and reference when you’re creating content.
Tip #3 – If You Can’t Find The Perfect Product, Make It
If you are aware of a problem your readers have or something they need and you can’t find an up-to-date, high-quality product, create it yourself.
Your customers will be grateful.
Set up an affiliate program, connect with other marketers in your niche and offer them a commission for each sale they make for you.
You’re serving your subscribers, profiting from your list, but also growing your reach, your market and your income via these affiliate sales.
Tip #4 – Make The Introduction
You may not be an expert in every single aspect of your niche…
and you don’t have to be!
Instead, focus on what you’re good at and then introduce your readers to experts for anything else.
We do this all the time in our Profitable Lifestyle Academy with monthly guest speaker calls.
Do your homework and find one of the best experts to teach your readers about a certain topic.
Once you find that person, make the introduction to your list.
Let your readers know that this is someone you know personally who you trust to do right by them.
Tip #5 – Challenge And Motivate Your Readers
Inspire them to take action and do what it takes to reach their goals.
This is something you can easily do as part of your regular emails to your readers.
But here’s another fun idea.
Create a 15 or 30 day challenge for your readers.
Start by setting a goal…
Ask them to complete a task for 15 or 30 days in a row such as writing a blog post, waking up 30 minutes earlier to tackle a project, etc.
In either case, your emails for the coming 15 or 30 days will focus on the challenge.
Give them some daily tips or prompts.
Of course, you can also take a particular task (like setting up their first mailing list) and break it down into daily actionable steps.
These challenges add a lot of value to your emails, and as your current subscribers forward and share your emails, you will see an increase in new readers.
Tip #6 – Connect Them To The Products And Services They Need
If your subscribers are passionate about the niche you’re in or if they have a problem that needs solving, they will spend money.
They are going to buy and you can add value to your list and come up with things to email about by introducing them to good products and services.
Some of those will be your own products.
But don’t limit yourself to that.
Look at what others in the market are doing.
If you’re not sure where to start, there are lots of networking and education opportunities in my Free Time, Money, & Happiness Matters Facebook group.
If you see a good product that has an affiliate program, promote it.
And don’t be afraid to promote a direct competitor.
People don’t buy just one book on a topic or subscribe to just one magazine.
If they are passionate about a hobby or interest, or if they are desperately trying to solve a problem and remove pain, they’ll buy and consume anything they can get their hands on.
Promoting a competing product won’t hurt you.
Instead, you’re serving your customer and making an affiliate commission.
And who knows… you might connect with the other product owner and work out a cross-promotion that helps both of your grow your businesses.