A lot of times in business too much focus is put on sales leads and not enough focus is put on the existing customer base.
This mistake happens mainly because of shortsightedness.
There is always pressure to generate revenue through sales.
A lot of the time, a lead is seen as the only way to generate the needed revenue.
Once the lead is turned into a customer and the sale has been finalized, the customer is ignored because attention has turned to the next lead and the next sale.
Why Customer Follow Up is Critical for Your Business
What these businesses don’t realize is that they are leaving real money on the table when they ignore the existing customer.
Existing customers represent a direct and indirect revenue stream that is just as valuable, if not more valuable, than potential customers.
Simply because they have purchased your product or service does not mean that they aren’t ripe prospects for another purchase, now or in the future.
AND existing customers probably know someone who may be your next potential client.
It’s relatively easy money waiting to be picked up.
All you need to do is follow up with your existing customers.
And it helps your existing clients trust you more.
When you contact the client to see how things are working out or to see if you can be of further service you are re-establishing and growing that trust.
Why is this important?
When an existing client trusts you they are far more likely to make another purchase from you.
Recommend your product or service to friends and family.
AND good customer follow-up allows you to detect and deal with potential problems before they become major issues.
No business owner appreciates returns and refunds.
When you contact your existing clients you have an opportunity to head off any potential dissatisfaction.
You can find out what is making the customer dissatisfied and take care of the problem.
Happy customers are quick to refer your services!
AND increases your profits.
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