I get this question a lot
…what if I don’t know what topic to use as a lead magnet?
So I whipped up this 3 part series to help you answer this.
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Are You Listening to Your Customers & Subscribers?
In order to really get into the minds of your customers and subscribers, all you really have to do is listen.
Listen to what they say they want, listen to the actions taken, and compare the data so that you know exactly what they really want.
Let’s look at 9 ways you can listen to your customers and subscribers.
One way to listen to what your customers have to say is to develop a survey to find out the answers you need to know.
It’s best to laser focus each survey on one situation at a time.
For example, if you want to know what they thought of your last book cover, only ask that one question.
2. Transactional Emails
When someone buys something, the most opened emails are those transactional emails that go out after purchase.
The download link, the thank you email, and the double opt-in info are all opportunities to make more of the contact so that you can listen even more.
3. Social Media Comments
Social media is a place a lot of customers go now when they need help with something.
Instead of bothering calling or emailing, they simply go to your social page, or they just tag you or mention you on their page.
Set up alerts, so you are notified when your name or the subject matter is mentioned.
4. Group Discussions
Start an online group such as a Facebook group, where you can invite your customers to discuss the products and services openly.
This is a great way to gain insight via observation of the entire group to find out what is important to them.
5. Live Webinars & Events
Using Facebook Live or software like YouTube Live or Zoom, you can host a live webinar where you can talk to a group of people “face to face” using technology.
This is a great way to get to know your audience better and listen to them.
6. Point of Sale Systems
You need a good shopping cart system that also enables your customers to ask questions right at the point of sale.
For example, if you offer two versions of a product, can they find out which is better for them right inside the POS with a search?
7. Ticketing System
Another good way to listen is to enable a ticketing system for your audience and customers to use.
They can send the questions whenever they want and get an answer from you in a prescribed amount of time.
This can make it easier for one person to deliver timely customer care.
8. Emails & Web Forms
Your customers are likely used to using email and web forms to get help, too.
That’s always a good thing to add to your site for listening.
However, you need to ensure you check it every day and answer as fast as you can.
What’s good about this is you can also tag them to receive certain email messages based on their topic.
Another way for them to contact you that you may not have considered.
It doesn’t have to be a live call.
You can set up a number to take messages which can help them feel more heard while at the same time giving you time to find the answer.
When you do a good job listening to your customers and subscribers, they’ll accuse you of being able to read their mind.
And, they’ll respond as if you are reading their mind by signing up for your lead magnets, buying more of your products and consuming more of your content because it’s precisely what they want and need at the right time.
You can read the other posts in this 3 part series here:
- 9 Tips for Setting Up Online Customer Surveys to Help You Serve Them Better
- Spotting Trends In What You’re Hearing From Your Customers
Interested in more ways to balance your life and your business? Get a reminder with my HappyBot for my free Facebook Live trainings every Friday! happinessmatters.com/fblive