Long gone are the days when a newspaper ad would suffice a business’s advertising and marketing needs.
In place of the long-standing Yellow Page ad or newspaper classified has come a wave of social media platforms that businesses can utilize to create engagement, trust, interaction, and ultimately, more sales.
But there are distinct “rules” to the game of social media when it comes to its usage in influencing your potential customer base and target audience.
Social Media 101 for Businesses
Keeping in mind that there are real people reading and looking at what you put out on social media is of the utmost importance if you are to reap the many benefits of engaging with your audience on social media sites.
Many times, the first thing potential buyers see about your company is its Facebook page.
This means that the page should be professionally set up and should include all pertinent information about your business.
This includes, but isn’t limited to:
- Business hours and location
- Phone numbers
- Email addresses
- Mission statement
- Business description
- Price/service/product menus, if applicable
The goal is to make your social media presence a great representative of your business and give the potential customer everything they need in order to quickly and easily find and contact you personally.
Once you have a professional business page set up, your next step is to create interesting, engaging content that you post regularly.
This content should have real value for the reader.
They should learn something they didn’t know before.
Including relevant images in your posts will boost engagement and sharing of your posts, and will keep readers coming back to your page to make sure they haven’t missed anything.
Above all, remember that your goal on social media sites is to create engagement by building solid relationships with your potential buying audience.
This will allow you to influence them in the most positive way, and they will much more apt to buy from you or become a repeat customer.
Be authentic when posting and adapt your posts to the different demographics you’ll find between Facebook, Twitter, LinkedIn, etc.
Keep in mind that you may want to enlist a professional to help you manage your social media accounts and obtain the greatest business benefits from using them.
Finally, remember that your usage is business usage.
Go in, post, engage, and get out.
Or you may find yourself going down the dreaded black hole of social media.
By treating social media as you would any other task in your business, you’ll see growth in your following, while keeping a healthy balance.