A lot of times in business too much focus is put on sales leads and not enough focus is put on the existing customer base. You want to Surround Yourself with Raving Fans! And it costs 5x more to attract a new lead than it does to keep an existing one! This post may contain affiliate links… Read More >>
“You need a list,” they said. “The money is in the list,” they said. “You need an autoresponder,” they said. So you purchased an autoresponder; you added an opt-in box on your website; you have a couple of subscribers; now what? This post may contain affiliate links for your convenience. Please read my disclosure policy… Read More >>
There was such a loud squeak going on outside, it distracted my attention from my office and I had to go find out what was going on. Velcro (one of our cats) was sitting in the window and a squirrel was on the tree outside just squawking away at her in a frenzy. As I… Read More >>
This post may contain affiliate links for your convenience. Please read my disclosure policy here. Let’s talk about headlines. It may not be something you think about on a regular basis, but we are surrounded by headlines.In an age where the amount of information that’s thrown at us 24/7 is quickly becoming overwhelming, it’s headlines that… Read More >>
So far we’ve been focusing on what storytelling is and the history behind it. We’ve also established that this is something we can use to grow our online business. Storytelling is such a powerful way to connect with your audience, keep them engaged, and share your content in a way that’s easy to remember. This… Read More >>
Why is psychology important to your sales success? This post may contain affiliate links for your convenience. Please read my disclosure policy here. You can’t possibly expect to sell anything if you can’t properly and effectively communicate. And you can’t communicate effectively with a lead if you don’t know the why and how of the human… Read More >>
The vast majority of sales training today is highly focused on interpersonal communication, and for good reason. You can’t possibly be expected to sell anything if you can’t properly and effectively communicate with others. This post may contain affiliate links for your convenience. Please read my disclosure policy here. But in learning how to communicate well,… Read More >>
The art of following up is something every business owner is trying to perfect. Think about your own business. How often do you have a potential lead you never talk with again? What if that was a sale? It’s worth making follow-up skills apart of your professional study. This post may contain affiliate links for… Read More >>
