Once you have created and edited your content, it’s time to make it shine and pretty things up by formatting and adding images.
Here are some simple and easy tips to help you finish up your post and share it with your audience!
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Formatting
You want everything to be easy to read.
For online publication (including your blog), keep your sentences and paragraphs short. Break them up if you need to.
Make sure there is plenty of white space in-between the paragraphs and in the margins. It makes reading on a screen much easier and your readers will appreciate it.
Add Some Images
Images will draw you in and break bigger chunks of text up. Images are also great at conveying what the text is about at just a glance.
If you like, include text in your images to either be clearer on what the article is about or to entice the reader to dive in and read.
You can easily add text to images, edit them and even create pretty collages with a program called PicMonkey (more in the tools section later on).
Images will also help you when it comes time to share our content via social media.
Share them on pages like Pinterest and Instagram. Of course, images will also help on Twitter and Facebook as well.
Before You Hit Publish
Take another look at formatting. Are you breaking the content up with headlines?
H2 and H3 tags will come in handy here, or use the heading options in your WYSIWYG editor.
Not only will this help your readers, but it is also good for search engine optimization as well.
Bold or italicize important keywords to grab the attention of a reader skimming your content.
Again, this will help with search as well. Don’t overdo it, but don’t be afraid to use it to put emphasis on your main points.
Sometimes it helps to present some content in bulleted or numbered lists.
Look over what you’ve written and see if you are utilizing formatting to make it easy to scan and read what you’ve written.
When everything looks good, give it one more read-through before you hit publish.
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If you’d like, ask a friend to edit it for you to catch any silly (and potentially embarrassing) mistakes that you didn’t catch during your own editing process.
Of course, you can also hire someone to do this final edit for you.
You’ve hit publish and are ready to move on… not so fast. To make it effective content that’s seen quite a bit, there’s one more crucial step – Marketing.
Marketing Your Content
That’s right, you have to market your content to make sure it is seen by your potential customers and clients.
Once you finish that blog post or short report, share it via social media and mention it in your emails.
Another great strategy is to find related blog posts and articles on your website that is already getting a decent amount of traffic. Link to the new content from those older posts.
Email Your List
Share your fresh content, ask them for comments, and don’t forget to suggest they share via their favorite social media sites. This doesn’t have to be complicated.
Write an email that is general and evergreen enough, so you can also add it to your list of auto-responder messages.
These are emails that go out in a pre-determined sequence to everyone that signs up to your list.
After you send something to your entire list, add it to your auto-responder list so anyone subscribing tomorrow, next month, or next year will see it as well.
Add Social Media Buttons
To make sharing your post on social media easy to do (and get more shares from any visitor to your site), be sure to add social media buttons to all your posts.
WordPress has some easy plugins to help you do this. What buttons you choose depends on your site.
Don’t overwhelm your visitors with too many options. If you get most of your traffic from Facebook, Twitter, and Pinterest, then use those buttons on your site.
The added benefit of doing this is that no matter what else you do down the road to promote any of your content, the visitors to your site have the option to share what you’ve written with their own circle of influence via social media.
We could go on talking about driving more traffic to your content, but that’s a topic for another guide.
Stick with those basics and let’s move on to the next step – revising what we’ve written (as needed) and recycling that content to get the most mileage out of every single word we write.
Leave us a comment and let us know if you have any formatting tips!
Find more content creation tips here:
- The Power of Content Creation
- Ask These Questions Before Writing Your First Word
- How to Create Content
- Strategies When You’ve Hit a Content Creation Block
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