If you want to be able to work from home while raising your kids, homeschooling your kids, or you just don’t want to work in the corporate world any longer, using your expertise – the knowledge you have already – is the fastest way to get started.
For me, I wanted more fulfillment than the corporate IT industry was giving me.
I could use the 20+ years of running my IT firm to help other business owners strategically grow and scale their businesses.
But honestly, I felt a bit like a fraud.
Who was I to be giving such advice?
One thing that you are soon going to realize is that you don’t have to know everything, so don’t let the word “expert” frighten you.
You do not need to be the foremost expert in the world (or even your state) on the niche to be prosperous.
The truth is you only need to know just a couple levels more about the topic than your audience knows in order to create a thriving business.
(And once you figure that out, check out my Profit Pyramid to help you turn your unique skill set into income)
In this series, you’ll learn about how to figure out your expertise.
So let’s get started…
Make a Big List
Get some paper and just start writing down your skills.
What have you done in the past at work, as a volunteer, and so forth in your life that you really enjoyed doing and are good at doing that other people might want to know how to do?
Ask the Right Questions
Even if you are good at something, you might actually hate it and not want to do it.
Therefore, it’s imperative that you ask yourself the right questions so that you know you really want to do that thing for a long time before you get started.
For example, if you are currently a bookkeeper, but you dislike it, don’t try to be a bookkeeper for someone else.
Instead, you might want to teach others how to find the perfect bookkeeper, or you can still show how to start a bookkeeping business even if you don’t want one.
Ask Your Friends & Family
If you’re not sure what you are good at, ask friends and family what they think you’re good at.
Be sure to ask supportive family and friends and not your arch-nemesis, even if that happens to be your mom.
You want positive feedback.
Take a Personality Test
While many people don’t believe personality tests are really accurate anymore, the truth is, they can still help give you ideas about what you might like to do.
Mindtools.com has many personality tests that might provide you with insight.
Know Your Strengths & Weaknesses
Don’t be too hard on yourself, but it’s always a good idea to be honest with at least yourself about your strengths and weaknesses.
It’s okay to be good at something and admit it.
Narrow Down Your List
Once you have a working list, start marking off things you don’t like or don’t want to do.
Sometimes it can help narrow down the list to take the topic and quickly write down a few money-making ideas associated with it that you can envision before making a choice.
When you understand the truth about yourself, what you can do, what you don’t want to do, and what you need help with, you’ll do much better at serving your audience with honesty and transparency because you realize you don’t have to know everything to be successful!