What does your business and the COOKIE MONSTER have in common?

What does your business and the COOKIE MONSTER have in common?

If you’re dealing with feeling overwhelmed (or frustrated), then it’s highly possible that you’ve taken on too much

In order to stay on track with productivity, you’ll need to find a way to delegate, eliminate, postpone, or outsource what can be passed on for someone else to do.

It can be easy in any business to take on too much. 

It’s easy to let your business take control of your life.

Before you know it…

You’ve created a Monster business instead of a lifestyle business

Does this sound familiar?

The shiny new object syndrome can make you feel a need to try something different in the hopes of improving your business, attract more leads, and make more money.

Then before you know it, you have twenty different things going on that, instead of helping your business, is slowly grinding it to a halt. 

Simplify to keep productivity moving along!

What if I told you could you reduce this overwhelm and increase productivity with story telling?

Yah I know you are shaking your head at me. But hang on…

Telling your story should be a way to connect with your audience.

But first, you must look at the story from a new perspective. Instead of looking at it from your perspective, look at it from your ideal customer’s perspective.

That way you can share it in a way that resonates with them, takes some of the spotlight off you, and reduces the fear of telling your story to start with.

Because making your story about them makes it all much easier AND it will attract the RIGHT clients.

To make sharing your story easier, follow these tips:

Get Clear on Your Vision

  • What is the big dream for your business?
  • When you’re gone, what do you hope you leave behind?
  • Do you want to build a powerful network of women coaches?
  • What is your overall driving reason for being?
  • Don’t be afraid to go big. Remember to really go for it with your dream.

Know Your Core Values

Your core values are something that you cannot imagine living without and that your audience shares.

For example, if you have a Vegan Blog, one of the core values of your audience and your business will be veganism.

Try to have at least three core values that you base everything on that you know your ideal audience shares with you.

When your audience shares your values it’s easy to talk to them as individuals.

Relate Everything to Your Target Audience

Even if it happened to you, it must be something that has happened or can happen to your customer.

That’s the only way they’ll relate to the story.

This is the reason you must work on your story: even though it happened to you, working on your story from the perspective of your audience is far different from simply telling the story without a goal in mind.

Your goal is to relate to your audience and for your audience to relate to you.

Use Different Mediums to Share Your Story

You don’t need to only print your story.

You can use video, imagery, color, and design also to tell your story.

It can also build over time.

You can tell some of your story today, some more tomorrow, and make it an ongoing thing to reveal just a little bit more as time moves forward – while engaging different mediums to get the story out.

Once you have that all figured out, you can craft a story that your audience will relate to on an individual basis.

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