When creating your sales funnels, there are 5 common types and every one of these is a little different but each of them can be great if you use them right.
You just have to be able to learn the system and which products work for that particular system so that you can use it effectively.
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Each of these funnels has a different structure and purpose.
You should understand how to set up the funnel by the time you finish each section, what the purpose of that funnel is, and how you use it to sell your own products and services.
The Email Opt-in Funnel
The email opt-in funnel is the simplest of all of the funnels listed here. You just need three things to create this funnel.
The first is some kind of landing page that will allow people to submit their email.
Ideally, you just want them to be able to submit their email and be done. If you add other fields to the form, there is a chance that they might change their mind.
You are probably good with one more, as long as it isn’t too personal; the first name might be fine for example.
The second thing that you’ll have to create is a thank you page that they will be sent to immediately after they enter their email.
Finally, you are going to need to set up an email responder to get them to verify their email so you know it’s valid.
The Webinar Funnel
The next type of funnel that we’re going to discuss is the webinar funnel.
This is where you get people to sign up for a webinar.
The webinar can be the product here because you can charge attendees a fee to be part of the webinar, but the webinar can also be a chance for you to sell the attendees on the product.
In addition, there is a market for the auto-webinar, where they pay a membership fee or a nominal individual download fee for past webinars.
To set up this funnel, you need a webinar registration page and a thank you page immediately afterward.
Then, you’ll send a series of 3-5 acclimatization emails to remind them of the upcoming webinar or remind them that you have webinars to download.
Finally, you send them either to the live webinar area, or the auto-webinar area. Afterward, assuming that you have a product, you send them to the order page.
The Product Launch Funnel
Next up, we’ll be discussing the product launch funnel.
This type of funnel is pretty simple to set up as well, although some production definitely has to go into it. It consists of several product launch videos, which we’ll get into in a moment.
First, the reason that this funnel is used is when a company is launching something brand new that people can get excited about.
For example, suppose that you had discovered the secret to eternal youth and you had an eBook explaining how people could live forever.
You would use this type of funnel to launch that product.
That example is unrealistic of course, but you understand the point.
As for how to set this funnel up, you simply need a series of product launch videos as part of a sales page that explains the product thoroughly.
You can do these videos through whiteboard presentations or with you on camera. However you produce videos that are fine, but videos are definitely the best way to launch a product.
The Tripwire Funnel
The tripwire funnel is sort of like fishing.
You set up the bait, which is usually something free, and then get them to cross to the “tripwire” page, where there will be an offer for something that they can buy.
It isn’t bait-and-switch exactly, or at least it shouldn’t be, because you do want to give them whatever free thing you promised. It is more like bait-and-offer.
So, what you’ll need for this funnel is a page where they get something for free, probably by entering their email address. Make sure that it is something worth giving up your email address for.
Second, you’ll take them to the page where you’ll offer them something even better that costs money. This is called the tripwire page.
From there you want to take them to the offer page.
If they refuse the offer then you can take them to the down-sell page, where you lower the price.
Finally, you’ll take them to the last-ditch effort – the OTO page, which stands for a one-time offer.
The Membership Funnel
The last type of funnel that we’ll be exploring is the membership funnel.
This is pretty simple; depending upon what the membership is that you are trying to set up.
For example, if it is a paid membership, then you may have to expand your sales funnel to include offer pages, down-sell pages, and the like.
But if you are simply offering a free membership and plan on selling to them later, then all you need are two pages.
The first is your membership registration page, where they will enter their information and become a member.
Obviously, you’ll want to verify their email after that, before you take them to your second page.
The link from their email should take them to the member’s area, where you can deliver whatever benefits you offered to get them to join.
Up-Selling & Cross-Selling
Another thing that you want to be aware of when it comes to sales funnels is that you want to be making use of upsell pages as well as down-sell ones.
If someone buys a product, they might be interested in buying a better or more expensive one.
Also, use cross-selling whenever possible by offering related products that they might find useful.
Now that you are more familiar with Setting Up a Solid Sales Funnel, and you have seen some of the common ones in action, you can build your own funnels to whatever specifications you need.
Sales funnels work, as long as you use them correctly, and the ones listed here can be the basis to use in your digital marketing plan.
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