A sales funnel is arguably the most important part of any digital marketing effort. This post may contain affiliate links for your convenience. Please read my disclosure policy here. You can do everything else right in your marketing efforts and if you don’t create a really great sales funnel that actually works, your entire endeavor could… Read More >>
Are you still thinking about your email list as a big group of people that you don’t really know? Your audience wants to connect with you. And that means sharing your content as if you were having a one-on-one conversation with a friend. One of the best ways to build connections is to break through… Read More >>
Finally, the last part of the sales process…the close. This is where things can get really hairy – especially if there’s a lot at stake for you. And this is where many salespeople get stressed, afraid, and start going negative. This post may contain affiliate links for your convenience. Please read my disclosure policy here. We… Read More >>
As consumers, we are nearly blind to advertising today. Anything that does catch our attention must be seriously different and unique, and “wake up” our brain out of that resistance state. We’ve developed, as a society, a resistance to being manipulated and persuaded to purchase. This post may contain affiliate links for your convenience. Please… Read More >>
While we’ve seen that there are dozens upon dozens of sales strategies, there are some that stand out as the cornerstones of sales, and these should be part of any successful salesperson’s arsenal of tactics. This post may contain affiliate links for your convenience. Please read my disclosure policy here. Here are five of the most… Read More >>
Utilizing Psychological Biases in Your Sales Techniques So far, we’ve discussed the emotional and logical needs that should be met in order to secure the sale. But psychological biases throw a wrench into everything we’ve talked about because decisions using these biases simply don’t seem to make much sense. This post may contain affiliate links… Read More >>
The vast majority of sales training today is highly focused on interpersonal communication, and for good reason. You can’t possibly be expected to sell anything if you can’t properly and effectively communicate with others. This post may contain affiliate links for your convenience. Please read my disclosure policy here. But in learning how to communicate well,… Read More >>
Salespeople have been using human psychology to their benefit to close sales for hundreds of years. The way the brain works in response to negotiation and purchase has been examined in depth to figure out exactly how and why we respond to an offer in the manner that we do. This post may contain affiliate… Read More >>
Optimizing a sales funnel happens at each stage of that funnel, and conversion is the primary goal. In this final post of the Sales Funnels series, we are going to talk about why you need to track your sales funnels conversion rates. This post may contain affiliate links for your convenience. Please read my disclosure policy… Read More >>
A successful sales funnel relies on a simple formula. Drive qualified traffic to a highly relevant landing page with an effective call to action on your website. This post may contain affiliate links for your convenience. Please read my disclosure policy here. Your Site Layout Each product or service you offer should have its own landing… Read More >>
