Are you still thinking about your email list as a big group of people that you don’t really know?
Your audience wants to connect with you.
And that means sharing your content as if you were having a one-on-one conversation with a friend.
One of the best ways to build connections is to break through the business jargon and start personalizing the tone of your emails.
How To Write Casually Without Sounding Like A Robot
The tone of your voice in your email marketing messages can help you build some fantastic relationships with your list.
Or, it can make them feel like you’re just a business and not a real person they can bond with and trust.
You’ve been told to be casual and conversational.
That’s always the recommended advice.
But how do you write that way without sounding ridiculous, since the person signing up to your list doesn’t really know you?
We go into detail about how to craft your emails to nurture your leads in my Nurture Faucet Masterclass.
Many people have a fear of being vulnerable or talking about their personal lives – especially with complete strangers!
But there’s a bit of personalization you can do that helps everyone feel relaxed without you feeling exposed.
Your greeting could be something deeply personal, like a loss in your life.
Or it could be nothing more than, “I’m enjoying the rainy Sunday here in Texas because it’s been so dry lately!”
Or you might mention what you’re doing for dinner that night.
These are things you may not care about when it comes to someone else. But it does make a portion of your list feel like they’re getting to know you when you say, “I’m getting ready to fire up the grill for some steaks, but I wanted to get this out to you before I do.”
Now when it comes to the business side of things, it’s important to remember that you don’t have to write perfectly when you communicate with your audience.
In fact, they like a conversational dialogue with you in emails.
That doesn’t mean you use slang or curse words unless that’s your online shtick.
But it just means you use contractions and add your thoughts as if you were talking to a friend.
So look at this line: “You will want to analyze and review the following product to see if it has value for you.”
Now look at this one, which is conversational in nature: “I think this is a great product, but of course, you guys need to look it over and see if it’s something you need.”
Use contractions like you’ll or it’s rather than you will or it is.
Just the use of contractions and some friendly banter with your personal point of view helps.
When you say, “I think this is a great product,” you’re giving your recommendations.
This puts your audience at ease and helps them go into their buying decision with a little more confidence.
Just getting started and want to get feedback on your messages? There’s tons of support in my Free Time, Money, & Happiness Matters Facebook group.