People love stories by nature.
Stories are entertaining and easy to relate to, which is why they can be so powerful in marketing.
Storytelling can help you build the right audience online if you know how to use it.
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Your stories put a human face on your business and make it personal.
They’re interesting and will draw people in and keep their attention on you.
What kind of stories can you tell?
Your Founding Story
Why did you start your business and how did you do it?
Overcoming Challenges
What challenges have you faced and how did you overcome them?
These stories are highly relatable because everyone faces similar problems.
Major Milestones
Are there any big milestones in your journey that you can turn into a compelling story?
Your Vision
What change do you hope to make in the world through your business?
These are all excellent story ideas and if you look around at brands you love, you’ll start to notice them telling stories like these.
The elements of every story are the same:
Beginning
Set the scene, introduce the characters, and pique the reader’s interest.
Middle
A challenge or conflict that presents a threat and which the characters must overcome.
Ending
The resolution of the conflict. The ends are all tied up and everyone is happy.
The Most Important Thing
Your stories should convey your brand vision.
They should explain what you do, why you do it, how you do it, and for whom.
Once you create your stories, you can use them prominently as part of your marketing.
Where To Share Your Stories
A good story should be on the home page of your website.
Include a simple story in your social media profile, explaining why you do what you do.
Stories can also come in handy for press releases, interviews, and YouTube videos.
Master the art of storytelling and you’ll attract people who share your vision and grow your audience effortlessly.
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