Common Types of Lead Magnets

Common Types of Lead Magnets

Let’s take a look at some of the most common types of lead magnets out there to help you gain new customers, by using them to get people to visit your site, give you their email or buy your products.

Common Types of Lead Magnets

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Webinars are seminars that are conducted over the web. You can have
hundreds or thousands of people attending a webinar, and access to tools like slides, whiteboards, audio, video and much more.

They are great because when someone wants to learn something, and an expert in the field is offering to teach it to them, there is a great deal of perceived value.

If you want to attract new buyers, offering a free webinar that demonstrates your expertise and allows you to build a relationship with a group of people is a really great idea.


EBooks are definitely the most common type of lead magnet out there. A book has value.

People know that books have value, and even if you are offering a digital version, they still see it as having that value.

You must first convince people that the eBook was written by someone with expertise (either you or someone else), or else that value will drop.

Offering a free eBook is a great way for people to opt-in or visit your website.

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Reports are short little presentations that cover a niche subject. They can be brief or very thorough, but they should always strive to answer the question that the customer has presented.

If someone is looking for herbal remedies to treat eczema. A report with a title like “Do Herbal Remedies Actually Work for Eczema” or “25 Effective Herbal Treatments for Eczema” might be worth something to
them, especially if they are skeptical about whether or not herbal remedies work.

The great thing about a report is, once you have given them the eBook and convinced them of a certain herbal remedy; you can easily sell them on that remedy.


Infographics don’t have nearly the value that an eBook or a report does, because they are available all over the internet for free.

They can still be useful as a lead magnet because you can use them to get people to click on a link. Suppose that you want to convince someone to buy your brand of copier toner.

Getting them to click on a link that promises to demonstrate with an infographic how to buy the best toner can result in a sale. The infographic is both a sales tool and a way to get them to come to your website.


Checklists are another tool that can be very useful if used correctly. You have to know how to market them though. Suppose that you wanted to know how to get rid of acne forever.

Now, imagine that someone offered you a 10-step checklist called “10 Steps to Getting Rid of Acne Forever.”

Would you take a chance on it? Considering that its free, and all you had to do was visit the website offering it, you might very well do so.


Contests are another great method for getting people to come to your website, visit your social media profile, share your content or simply turn over their email address.

They usually involve some kind of major prize that a random person who enters will receive.

For example, suppose that you came across a legitimate contest for a $5000 Amazon gift card. All you had to do was provide your email address.

You would definitely do so, right? Even though the chances of actually winning the gift card are slim, they aren’t impossible, and $5000 is a whole lot of clothing, electronics, and books.

Video & Audio Presentations

Audio and video presentations can also be amazing tools to attract customers. They can be used in so many different ways that it sort of staggers the mind.

Imagine that you are a budding filmmaker, and you come across a free video series that teaches you something specific within the field – such as pulling focus or camera placement techniques.

As you watch the video, you begin to get more and more interested in the camera that the instructor is using, particularly since they continue praising it at every turn. At the end, you are given the opportunity to buy that camera at a discount.

Can you imagine taking that opportunity?

Video and audio presentations take longer to set up, and can be more expensive to create, but they can be some of the most effective tools you have ever used.


What about memberships? Have you ever considered offering someone a membership in exchange for them visiting your site or giving up their email address?

The main thing that you have to keep in mind with this type of lead magnet is that you have to have something worth having a membership for.

Just offering membership to another part of your site where they can read more content and more sales pitches isn’t going to work.

They need to be getting something pretty substantial out of the membership or they aren’t going to trade their time, money or email address for it.


The last lead magnet that we’re going to cover is the discount. This is used very effectively by many companies out there.

If you promised someone who orders pizza a great deal discount codes for major pizza chains, they would probably give you their email address.

Just offering a discount on a product that you are trying to sell them isn’t going to do the trick. The discount has to be for something that they are definitely going to buy.

The only way that it might work for your own product is the sales technique where you discount something like 90% off for a “very limited time.” This is known as the OTO or “one-time offer.”


We have explored many of the lead magnets that you can use as an internet marketer, as well as what you need to do to prepare to use them.

Lead magnets can be amazing tools if they are used right, and you should carefully think about which to use for each and every product that you are presenting.

Many people use them poorly, and as a result, they get almost no visitors or opt-ins because of it. It just takes research and knowing what your customer wants.

Share your favorite lead magnet below!

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