My garden is producing like mad right now.
Tomatoes. Hot Peppers. Sweet Peppers. Herbs.
I had to do something or it would all go bad.
I spent a day making fresh salsa using the fresh ingredients from my garden.
I made up a huge batch…and split it into two.
I kept one batch as is (knowing it was a tried and true recipe) and the other…
I tried something new.
I added one additional secret ingredient to see how it would taste.
and just like that…vioala…I have a new favorite recipe!
I’m a big believer in testing.
It’s how you find even better ideas and solutions!
With my computer science background and the years I’ve spent running my IT Firm, testing is key to the success of projects.
I see so many entrepreneurs out there who have so many issues with their funnels because testing is mediocre at best.
This bugs me.
Now, I’m not saying my stuff is perfect…cause it ain’t.
I roll with imperfection…but I do as much testing as I can.
Having a clearly identified testing process in place is a must!
And to take it further…you can start split testing.
Split testing FB ads.
Split testing Sales pages.
The left brained side of me totally gets the purpose of split testing…but sometimes when you’re in a hurry to just get something off the ground, it’s easy to overlook this very useful testing process.
Split testing a sales page is pretty simple with the technology you have available to you today.
You don’t even need special landing page software to do it, but there is no mistaking that it does help tremendously by automating some of that process.
What is split testing?
If you don’t know what split testing is, let me catch you up on this idea.
A split test is simply testing two almost equal things against each other.
So, for a sales page, you might create what you think is the best sales page but then duplicate it and change only one thing that you want to test to see which one works best.
That might be changing the headline, the font, a color, an image, or something else. Regardless, it’s only one small thing.
How to split test?
You run your campaign like normal for a week or two using your system, whether that is something like Leadpages or Google AdSense tools, the concept is the same.
You can also set up two pages to test on your site, duplicate an advertisement on Facebook, and promote each sales page equally on Facebook Ads to see which works best.
First, without even thinking about split testing, create your most amazing sales page.
Create amazing headlines, consider the colors, fonts, and all factors of the sales page from what you know about your audience and your products or services.
After you believe you’ve perfected the page, use a checklist of items you can include in an effective sales page. Consider which ideas you have not included that you might want to change.
Duplicate It & Update It
Now duplicate the sales page so that it’s identical to the first one. Once you’ve decided what you want to change for the duplicate, go ahead and update it. Then you’ll want to load them both into your system so that you can run the split test.
It’s important to know what your goals are for your sales page. Obviously, since it’s a sales page, you want purchases.
With that in mind, you can determine easily which sales page worked best…
It’s the sales page that made the most sales. Don’t get mixed up by traffic and hits.
The most sales wins this split test. 🙂
Are you split testing your sales pages?