Do you ever wonder what other entrepreneurs are doing which help them run and grow thriving successful businesses?
Here are 4 strategies you should be using to grow and build a successful business.
1. Clear Communication
Communication is nothing more than a clear dissemination of information.
The keyword in that sentence is “clear”.
If the dissemination of information is not clear, then the message being sent is garbled. The intent of the message is lost. Under these circumstances, the effect of the message is negligible or even harmful.
So, when you think about it, ineffective communication is the antithesis of the real purpose of communication, so much so that the very term “ineffective communication” is an oxymoron. The two words cancel out any meaning.
In business, effective communication is king. If you have employees, the effectiveness of your communications to them will largely determine how effective they will be in doing their jobs.
The level of your communication skills will also determine the effectiveness of your marketing efforts. If you fumble the message to your potential clients, they will turn away and listen instead to someone whose message is clear.
Every successful entrepreneur understands that clear communication is one of the most powerful and important tools in their skillset.
If you want to achieve your own success, you have to understand this fact as well.
Communicating your intentions clearly to those around you will make the road to where you want to go that much smoother.
2. Visualize Outcomes
Visualization is an essential entrepreneurial skill that sometimes gets a bad rap.
The problem is that visualization has been co-opted by some market niches that tend to promote its uses in a manner that can be seen as a little new age-y or woo woo.
However, this characterization of visualization couldn’t be farther from the truth.
First of all, visualization is a process that works. It is grounded in evolutionary biology. Our ancestors needed to hunt in order to live.
Before the hunt, they would take the time to visualize what they were about to do. They would examine all of their possible actions and outcomes.
They would see all the steps and motions they would need to make to bring down their prey.
It was a sort of “dry run” of the hunt which helped increase the chances of a successful outcome.
We still have the ability to use visualization today in the same way that our ancestors did thousands of years ago.
Athletes use visualization to their advantage nearly every day that they train for an event, game or match. Take an Olympic skier for example. Before a competition, he or she will visualize themselves making a run down the ski slope in question.
They will “see” the best line down the slope and visually memorize where every turn, mogul, and obstacle lies. Their brain will memorize this “run” as if they had physically skied down the slope.
Come the day of the competition, they will use this memory of the run to help them perform to their absolute best.
You, the entrepreneur, are also able to use visualization to your advantage. You can visualize important events before they occur in order to maximize your performance and increase your chances of success.
Let’s say you have an important business meeting with a potential client. Prior to the meeting, you can run through what you plan to say, how you plan to say it and how you plan on closing the deal.
Just like our hunter ancestors and modern athletes, this visualization will increase your chances of coming out of the meeting with the result you desired in hand.
3. Adapt and Survive
Flexibility is another important skill that many successful entrepreneurs share. After all, if you think about it, flexibility is a necessity in a business world where everything is constantly changing.
If you’re able to change and adapt to varying market conditions then you survive. If you cannot change and adapt, then you do not survive. It’s that simple.
When every entrepreneur is starting out, they get advice that tells them to plan ahead, know where it is that you are going and what you are going to do to get there.
This, by itself, is excellent advice. Every business owner needs a detailed plan to keep them up to speed and on course to reach their set goals.
However, no plan, no matter how detailed and well thought out, can anticipate and deal with every contingency. Circumstances in the world are chaotic. These events impact on business.
This means that you cannot plan for an unexpected event that changes the way that the game is played. In such circumstances, you need to be able to ditch your plan and improvise on the fly. There is often no other choice.
As an entrepreneur, you want to be as successful as you can possibly be. But remember my last post, failure is an option. You are not in this for half-hearted measures or useless gestures.
This means that you cannot afford to be rigid. Think of a tree. When a strong wind blows, the tree yields to that wind, bending in the direction that it is blowing.
If it did not, it would surely break. Your business must be like a tree. Strong and secure, but flexible enough to survive whatever storms come your way.
4. Give More Than You Get
Altruism is perhaps the most important trait that any entrepreneur can possess. The desire to improve the world, to leave it in better shape than when you found it, is the clear and shining core that is the center of true entrepreneurialism.
All successful entrepreneurs strive to change the world for the better. Success to them does not equal hoarding wealth and possessions. Instead, it means giving back to the world as much as they are able.
From Andrew Carnegie to Bill Gates, the successful businessperson has always taken their wealth and used it for the betterment of others.
You can do the same in your own business. It begins by treating everyone that you meet with respect, keeping their best interests in mind.
It also means treating everyone honestly and fairly. Breaking rules or breaking the law will give you an advantage in the short term.
However, eventually, that advantage will turn into a grave disadvantage as your peers and customers begin to shun you and the law catches up with you.
Make it your goal to be the best person that you can when you conduct business. When you do, you take the most important step on the road to real and lasting success.
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