Building a list of buyers isn’t that difficult!
This post may contain affiliate links for your convenience. Please read my disclosure policy here.
Here are more ways on how to build your email list.
Giveaways
Have you thought about giveaways? This is probably the most common way of getting someone to sign up for an email list.
There are many different things that you could give away, but whatever it is, you have to market it as something really valuable.
Note: you should also follow through with that value promise or they are going to unsubscribe from your email list in a hurry.
You can give away things like:
- Checklists
- Reports
- eBooks
- Video presentations
- Audio podcast downloads
- Memberships to a restricted part of a website, or
- Many other things.
Whatever you can create that your visitors will want is something you can use to build your email lists.
Business Cards
Don’t forget about the traditional methods when it comes to building your email list.
Lots of people still use business cards and if you interact on a person-to-person basis with people often, you may want to put a link on your business card and some kind of offer that will entice them to visit the link.
From there, you can funnel them through to your squeeze page and convince them to give you their email address.
If you are solely an internet marketer with very little personal interaction, then this strategy may not work all the time, but you should still consider it at events and the like.
Signatures & Descriptions
Signatures and descriptions are another great method for getting email addresses. The descriptions are usually something like what you would find on a social media site.
Nearly every social media site has a place for your “About Me” description, and most of them allow you to place a link. This link can go directly to an opt-in page that will collect email addresses.
You don’t even need to mention the link or description. It should just be there in case someone wants to find out more about you. Forum signatures can also be terrific sources of email addresses.
Whenever you make a forum posts, your forum signature may contain a link to your squeeze page, and so even posts that you made weeks or months ago could bring you traffic.
Blog Posts
We’re also going to discuss blogging because it can be an amazing source of email addresses. This is another area where WordPress can be a huge help.
If you can put an opt-in form on your WordPress sidebar, then every time someone finds one of your blog posts online, through various long-tail keywords, they will have the opportunity to enter their email and get whatever free thing that you are offering them.
Blogging can bring in lots of traffic to your website, convince people that you have expertise in the industry, and then give you the chance to get an email, all with a single blog post.
Events
Events can be a terrific way to network and sign up for things. In fact, if you have a major giveaway at an event, you can just set up a physical entry box that will allow you to collect email addresses.
The main problem with this method is that by the time that you have entered the email addresses into your list software and sent out the welcome email, they might have forgotten that they signed up.
However, you can remind them in the email what the prize was and make it sound as if you are taking them to the next step in the content by confirming their email address.
Contests
Another thing you can use to get an email list is some kind of contest. This is different than a giveaway.
A giveaway is when you give each person that signs up something for free – like an eBook. In a contest, you usually only have one prize, or perhaps as many as three.
These could be gift cards, they could be electronics, they can be personal mentoring services or whatever the people coming to your squeeze page will find valuable.
You do want to make sure that the prize is something related to your products and services, otherwise, you are going to have a lot of people subscribing to win a free iPad and then unsubscribing as soon as they know that they didn’t’ win.
Direct Mail Marketing
Direct mail marketing isn’t out of the question either. The problem with this method is that it can get costly depending upon how you approach it.
One method to reach potentially hundreds of thousands of homes is to place an advertisement in a big city local newspaper. That way you get sent to all of those houses for a fraction of what it would cost to actually do a direct mail campaign.
Conclusion
The bottom line here is that building a list of buyers isn’t that difficult.
If you can get people that are actually interested in the products and services that you offer, and have a little bit of trust in your brand, it shouldn’t be too difficult to get them to sign up for your email list.
Once they are on it, you can carefully groom them until they are ready to become customers, and the nice things is, those same people may buy over and over again if you provide them with a solution each and every time.
What are you doing to build your email list? Comment below!
Looking for more support and tips, join the Time Money & Happiness Matters Facebook Group!
