When should I email my list?
How should I email my list?
What do I say to those that have recently joined my community?
How to Connect with Those that are New to Your Community Using Email Sequences
Every single prospect level is going to have people, and every one of these people is going to have emails that they’ll be receiving automatically immediately following that action that they took.
The exit bribe, for example, right after they entered their name and their email address, is going to give them access to the site to a free item that was promised in exchange for their name and email.
They will also be automatically put in a mailing list that has pre-determined instructions.
For example, the Day 1 email will welcome the person to the community and thank them for joining.
That email is building a relationship with them.
Even though they weren’t ready to buy a product or it’s not something that interests them, the free item is the first step to get to know them better.
Email 2 might be, “Hey, by the way, it’s been two days since you saw my sales page and I was wondering when you would be willing to go ahead and share that same page and that same free resource that I gave you yesterday with some of your friends?
As a matter of fact, I’d be willing to give you the audio version or maybe a video or this other free thing if you are to share my content with your friends.”
Now, you’re trying to get that person to carry your message even though they haven’t purchased anything.
The important thing to understand is that the email sequence is written to build trust and to get people to come back and revisit the idea of taking action.
Email 3 may be pointing them back to the sales page and could address a type of objection.
The next Email may talk about testimonials and other people’s experiences.
Certain emails in the sequence may focus on a certain demographic and what would draw them in.
For example, one email may appeal to my baby-boomer type of person that needs things to be really simple.
The next email may be catered to more technical people with lots of details.
Another email could be dedicated to the busy moms and get straight to the point with a simple call to action.
You have an opportunity now to build relationships and build that trust by giving your audience content, by sending them messages, and by talking about your products and services in a way that interests them.
In each one of those emails, there should be a link that points back to the sales page.
If the person did take action on the sales page and bought the product, they can be put in a separate email sequence for Upsells.
The new sequence should cater to the new action that they have taken.
For example, Email 1 doesn’t need to link to anything.
The purpose should be to say, “Hey, welcome aboard. I’m glad you’re a member. I see that you chose to buy the silver package. I’m glad that you invested in me and I look forward to doing this, that, and the other thing. By the way, here’s the link to this section on the page of the website where you could download this.”
You’re continuing to build a relationship with them.
Email 2 could ask if they like the program or product so far and give them additional resources, like a tutorial, on ways to use the product.
Email 3 may share what other people are loving about the program or product and the sequence will continue.
If you haven’t done so yet, start sharing more personal information about yourself as a way to connect deeper with your audience.