Now that you have some ideas on how you can start reaching out to people for interviews, the next thing to think about is how you are going to deliver the interviews.
In other words, what type of content are you going to create?
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Let’s take a look at not only the different types of content you can create, but also the different methods you will use in each instance and some tips for each.
Written interviews are the most common, the easiest and in some ways the most useful types of interviews you can conduct as a marketer.
Here, you simply send someone your list of questions and then you wait for them to respond.
What you’ll get in return will be a document with lots of content and you’ll then be able to publish this to your website.
These are quick and easy to create and send out. You can do these in volume to see if you get a response.
At the same time, this method gives you the most versatility, providing you with plenty of ways to use the text.
The downside of this type of interview though is that it means you can’t act like a real interviewer and adapt your questions in response to the answers.
The best interviewers will do this naturally and will get their interviewees to expand on interesting points or to explain concept ideas, etc.
If you have simply sent out a written interview questionnaire, you won’t have this option.
A video interview has a lot going for it.
For starters, this means that people will get to see the person you’re interviewing.
At the same time, you can also gain a lot more information from a video than you can from anything written.
You get to see the way the interviewee is dressed and any nervous ticks or expressions they make as you interview them.
Video interviews also makes you look much more professional and it’s great for your brand.
These types of interviews can be especially effective if you combine them with high production values.
If you’re going to be recording these types of videos, then invest in some high quality camera equipment and editing software.
If you can’t arrange an in-person meeting, which isn’t always easy, then a good alternative would be to conduct a video interview over Skype, Zoom, or Google Hangouts.
This will lower the video quality but is a more realistic aim for most marketers, especially those who don’t have the option of traveling.
As mentioned, an interview over the phone (or any other audio app) can also be a great option.
Picking up the phone is something that many marketers are reluctant to do and this immediately makes it a great way to get attention and to get noticed.
A phone interview can also be very quick.
When conducting an audio interview you should aim to record it. This provides accuracy and versatility.
Making More From Your Content
You can also get more from your interview content by taking the interviews you’ve created and using them in unique ways.
This is probably the best thing about interviews – they are so easily repurposed!
A simple interview is just the seed that can grow into a bounty of compelling content.
Click on the image below to grab your FREE GUIDE on how to turn one post into multiple pieces of promotion content.
Here are some unique ways to use your interview content:
I say Kindle, but any self-publishing platform can work.
The idea is that you can collate a number of your interviews (especially if they are in the same niche) into an eBook.
Some very popular eBooks have been created in just this way.
You could theoretically publish one long interview as an eBook, but it is more powerful if you can get several of them.
Packaging your interviews as an “Expert Advice eBook” is a great way to use your existing content.
Imagine collecting 5 or so interviews from successful business people – don’t you think other business people would love to read that book.
Audiobooks are a billion-dollar industry, so why not try to get your share of that?
Much of what we said about Kindle applies to this section.
Except instead of an eBook, you will be collecting your interviews into an audiobook.
The only caveat for this is that you must have conducted the interviews in audio (or video).
Podcasts have been around for ages, but I am not sure they have ever been more popular.
While podcast content varies greatly, one of the most popular types are interviews.
If you are regularly hosting audio interviews, it is almost a proverbial no-brainer to turn those into a regular podcast.
There are tons of people online who offer very cost-friendly transcription services.
Getting your audio or video interview transcribed is a great way to get “bang for your buck”.
You don’t have to do any more work, but at the end of it, you have your interview in an entirely new format.
You can now use this written content in the aforementioned eBook, or you can use it for web/blog content.
Most interviews end up providing you with a number of quotes or sound bites that can stand as a piece of content on their own.
A trendy way to make use of these quotes is to create images of them.
I’m sure you have seen “quote images” on Facebook, Twitter, and Pinterest.
These small images are very sharable and can potentially go viral.
You can make them yourself, hire a designer or use an “online quote image generator” to easily create these valuable pieces of content.
If you are regularly interviewing people, you will be able to start collecting a decent amount of quotes.
Besides using them as quote images you could also start a quote repository on your site.
People are often searching for quotes related to their passion, niche or interests.
Building a quote portal using your own interviews ensures you will have unique quotes that aren’t found on the typical quote sharing website.
Slidedeck sharing sites like LinkedIn’s “SlideShare” are great ways to get traffic and exposure.
Using a program like Microsoft’s PowerPoint, or Mac’s Keynote you can easily create slide decks that share the information from your interviews.
Use images to make your content pop!
Did this word even exist ten years ago?
Infographics have exploded in popularity in recent years. Almost any big corporation online is now creating infographics related to its field.
Type “infographic” into Google and you will be inundated with millions of results, as well as tips on how to make them, tools to help make them, and designers charging you a LOT of money to make them.
You can use the tips or quotes from your interviews to create (or outsource) your own infographics.
Best Of Series…
You can take the very best sound bites or answers from your interviews to create a “Best Of…” series on your blog or website.
You can organize these by picking and choosing questions related to a specific topic, theme, or target audience.
Social Media Fuel
Use small parts of your interviews for social media updates.
Twitter this could simply be an interesting quote.
Facebook you have a little more room, so you could post an entire interesting excerpt from the interview.
Do you have a member’s area on your website, or a mailing list?
Interviews are great content to freely share with members of either.
If your interview is in the same niche as your member’s area or mailing list – then sending them an interview is a great way to build goodwill.
This post is part of a series – How To Create Compelling Content Using Interviews. You can find the other posts in this series below.
- How to Use Interviews to Create Compelling Content
- Tips For Getting The Interview
- Best Practices For Conducting Interviews
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