Now that you know what a marketing hub is, let’s discuss how exactly you set up your hub, as well as all of the elements that surround it, so you can create an unstoppable marketing package.
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Now, let’s discuss how you get started setting up a hub marketing website.
We’re going to start with the very basics, in case anyone is just barely getting into the internet marketing business.
Some of this stuff more experienced internet marketers will undoubtedly know how to do, but a refresher course is never a bad thing.
Let’s go through this step-by-step.
1. First, choose a domain name that is going to be relevant to your brand.
This can be challenging for several reasons.
First, you have to strike the perfect balance between a unique name that is going to come up first in the SERPS (search engine results pages) so it has to be unique.
However, it also has to be short enough and memorable enough so that people will be able to remember the address and type it into their browser or a search engine.
Another thing that can create a challenge is that the name that you want may not be available.
This is especially true in the case of “premium” names – which are basically domain names that someone has already purchased because they know that someone will want it and they will be able to make money from it.
2. After you choose the perfect domain name is get website hosting.
There are several things to consider when it comes to web hosting.
First, you want your traffic to be unmetered. You don’t want to have a sudden surge of traffic and then get charged outrageous fees for going over your bandwidth.
If the choice is only a few dollars, you also should go with the plan that allows you unlimited domains and subdomains.
Your marketing hub website may be the focal point, but there are plenty of elements that may require a separate domain.
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3. You are going to need some kind of framework for your website.
In the olden days of the internet, you had to build your website from scratch using HTML.
But today, content management systems (CMS’s) are not only trendy; they are also more functional and fully-featured than just about anything you could build yourself.
The most popular one by far is WordPress, and it comes with nearly every web hosting Cpanel out there.
From a basic installation, you can add widgets, plugins, themes, and much, much more.
Let’s discuss some of the hub elements that are going to make up the spokes of your hub. We will cover these just briefly so that you will know what they are and how they fit into the entire hub network.
Infographics can be a terrific tool for one of the spokes of your hub.
Infographics have a way of communicating with people that few other mediums do. You can use infographics on your website or post them elsewhere to draw in traffic.
Images should definitely be part of your marketing hub website.
Pictures break up the monotony of the text and often can make a point that text cannot.
However, you can also use social media image sites like Instagram to bring visitors to your hub site.
Webinars can be a great way to get people to visit your website.
If you are an expert on something, and you have a couple of hours to spare, consider offering a free webinar that will demonstrate your expertise and make people want to look up your company.
Social Media Posts
It goes without saying that you should have social media accounts and posts that are interconnected with your website.
A great rule of thumb is to be on the platforms where your audience is hanging out, whether that be Twitter, Facebook, Instagram, Pinterest, etc.
Blog posts can be part of your website or a subdomain. They can even be posted on an entirely new website if you prefer.
Make sure you link the two naturally whenever you can.
Holding events can bring people to your hub site. If you can get your name out there at an event, then you might be able to get visitors to your site from it.
Events do take some effort so they are only a small part of the marketing hub network.
EBooks & Guides
EBooks, guides, reports, and other such materials can help your credibility in the industry and provide you with a terrific opportunity to link back to your main site.
You can either distribute these freely or you can charge money for them and make an extra income.
Landing pages function as sales funnels; these pages are very useful, especially when you are trying to convince someone to buy.
Microsites & Subdomains
Microsites are small sites that support your larger site. They usually focus on a single keyword or a small group of them. You can also set up subdomains as hub elements.
These sites can target traffic more effectively for those keywords than your main site can and you get the bonus that comes from backlinks from a relevant site.
Video content can be terrific for getting people to visit your website.
YouTube is a very useful tool for this purpose, but you have to know how to create a good video that people are going to want to watch, plus you’ll need to know how to target keywords within YouTube to get it seen by enough people to make it worthwhile.
Email marketing should be part of your strategy. Not only should you be using email marketing to get people to come to your hub center website, you should also be using your hub and hub elements to collect those email addresses for future marketing.
Press releases may not be the easiest method of getting traffic to your website, but they shouldn’t be abandoned by any means.
If you can get a media outlet to run a story about you that gets seen by a lot of people, then you will see traffic from the article or story, and that could mean a pretty significant amount of traffic.
You definitely want to include relevant research whenever possible. It increases your credibility when you are able to cite actually studies that support your claims.
Many larger companies even do their own research, although how unbiased that research is, it is impossible to tell.
Forums can also be a great tool. You can put your site link in the forum signature and then build your credibility by answering questions and being useful on the forums in question. There are hundreds of forums for every industry out there.
Share with us in the comments one marketing element you are currently using that is bringing people back to your website.
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