There was such a loud squeak going on outside, it distracted my attention from my office and I had to go find out what was going on.
Velcro (one of our cats) was sitting in the window and a squirrel was on the tree outside just squawking away at her in a frenzy.
As I stood watching, the squirrel hopped from on tree to another, running up and down.
I found myself thinking…”I wish I could do that.”
As an entrepreneur, we are often hopping from creating one piece of content to another.
And what’s worse,
We often don’t take the time to put the pieces together.
Recently, on my Friday FB Live, I shared 5 specific and KEY steps in my planning process to ensure that you create the right content that will sell your products and services for you.
If you missed it, you can catch it here…
The truth is, many online businesses are generating a lot of content, but their sales don’t stand up to the amount of work they’re doing.
Trust me, I know.
I started out as a blogger, blogging 365 days a year. (Yes, crazy!)
Now I have boatloads of content and I should never create a single new thing. 😉
I’ve learned that to ensure you create the right content that will sell your products and services for you, you’ll need to understand the product, the audience, and the platforms you’re using.
1. List the Products or Services You Want to Promote
This is going to help you know what types of content you need to create.
Know what problems each product or service solves so that you can develop five to ten effective calls to action to use throughout your content development.
2. Understand Your Audience & Their Buying Journey
Know everything you can about your audience, including their buying journey.
There are four basic stages to the buyer’s journey: awareness, consideration, decision, and loyalty.
Know where your audience is in this process based on where you’re sharing the messages.
That way, you can send them the right content at the right time.
3. List the Platforms You Use for Promotion
What platforms does your audience hang out on?
If they’re on Twitter, you should be there. If they’re on Pinterest, there too.
Wherever they are, make a presence as this is where you’ll want to share the content you create.
4. List the Marketing Collateral You Need
The other writing you’ll need to do is anything for direct marketing collateral like websites, sales pages, white papers, and so forth.
If you need to create the overarching story of your brand, you’ll need to do that.
If you need more educational blog posts about your niche, that’s what you need.
You’ll match the type of content to the platform and the platform to your audience’s journey.
5. Make it a Habit
When you develop the right content for the right place, you’ll see your profit margins explode beyond what you thought was possible.
If you have an honest and good product that really solves a problem, there is no reason you cannot succeed.
One way to succeed is to determine what you need each time you want to promote a product so that you already know what to create in advance.
Remember that you can repurpose the content you create so that you don’t have to keep reinventing the wheel.
There is nothing wrong with using a paragraph from your brochure in a blog post to promote something related.
Reusing the content in many ways is what’s going to really push your business to grow because you have a plan and you are implementing the plan.
Okay, that’s it.
Sit down and reflect on these 5 steps in your Content plan.
If you’ve never received my How to Turn a Blog Post into 30+ Promotional Pieces of Content, here it is!