What is one of the most important topics when it comes to running an online business?
It’s “Not Enough” to have an email list.
It’s what you do with it that is important!
If you want to start making money with your blog, website, your online business, you have to have a list of email subscribers.
In today’s post I want to talk about how you can….
Grow Your List Faster With An Ethical Bribe
If the money is in the list, it means the faster you can grow your list, the faster you’ll grow your income.
And grow your reach, your audience, and of course, the traffic to your blog, etc.
In other words, growing a list is important and growing it faster will help you get your blog and your business of the ground faster as well.
One of the best things you can do to grow your list faster is to offer them an “ethical bribe”.
(aka “freebie” or lead magnet)
I’m sure you’ve seen these.
They are often short reports, printables, spreadsheets or videos that business owners and bloggers offer for free when you sign up.
You see them all the time and for good reason.
They work like a charm.
And they are very easy to use.
You need to decide what you want to give your readers in exchange for their email, put that in your opt-in page and mention it in your opt-in form on your site, and last but not least deliver it to your subscribers.
Let’s look at each of these three steps in a little more detail…
Create Your Lead Magnet
Start by thinking about what your potential subscribers might want.
Your most popular blog posts may give you some great ideas, as will any email questions you frequently receive.
Pick a topic and then decide how you want to deliver the freebie.
Short reports are popular as are printable pdfs, but videos and audios are other options.
If you have an online store, you could even offer an exclusive signup coupon.
Decide on your lead magnet and then create it.
Write it, turn it into a pdf, record a video and upload it.
Do whatever you need to do to create your opt-in freebie and have it ready to go.
Advertise It On Your Opt-in Form and Page
Next, write some enticing copy that will get your visitors’ attention.
You should tweak all your opt-in forms on your website along with any dedicated opt-in pages you have to reflect this new freebie.
Come up with a good headline and a good call to action.
Visuals also help.
If you are offering a free report or a printable for example, get a graphic for it that you can add to your newsletter signup boxes for example.
Entice your readers to sign up for the freebie.
Upload and Deliver Your Bribe
Last but not least it’s time to deliver the freebie.
Upload it to your web server and then write or edit the welcome email that goes out to any new subscriber to include a link to the ethical bribe – whatever you decided to make it.
That’s it, give this a try and see if you don’t start to grow your list faster.
In my future blog posts, we’ll go over different how-to topics from choosing an autoresponder service, to various ways to grow your list, and improving conversions.
I hope you’ll find it helpful and start growing your list along the way.
P.S. The difficulty in creating your Lead Magnet comes in….
- deciding what to offer and what format your ideal clients need most
- knowing if your lead magnet is converting
- putting TOO much into your lead magnet, which impacts your sales
- knowing when it’s time to create your next lead magnet
So instead, you procrastinate.
This goes for those of you who have lead magnets and KNOW it’s time to freshen it up.
You know what I’m talking about…when you find yourself folding the laundry instead!