Many marketers get very confused with their branding across social platforms, their website, and even within products.
It’s hard for people to tell that they’re getting products from the same person or brand because nothing is consistent.
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It can be confusing to your ideal audience and even more confusing to your actual customers.
I’m not talking necessarily about fonts and colors here.
Rather, I’m talking about…
The Power of One Message
When you are developing your brand, it’s important to know the answers to the following 4 questions and to look at them every time you create anything.
Whether it’s a page, a product, or an email message, look at your answers every time to focus your branding.
1. Who Is Your Ideal Client?
This is the most important question you can ever answer.
Create an ideal client avatar and post it where you can easily see it whenever you’re doing anything for your audience.
Keep studying your audience so you can stay up-to-date on how things are changing.
When it’s time, you can also update your messaging.
2. Understand Your Mission
What is your point for existing?
Your mission should be clear to you, clear to anyone who helps you or works with you, and especially clear to your audience.
Remember that just because you’ve already created something doesn’t mean you cannot adjust and tweak it to make it work better as you learn more and get clearer about your point of existence.
3. Create Processes & Systems
Develop templates and guidelines that will help you keep things consistent
…. whether you’re doing the work or someone you just hired is doing the work.
This also makes everything so much easier.
If you hire a writer, for example, give them a template already created in Word that they can duplicate.
Have them use it to create your content so everything will move faster and look more consistent than having someone totally format everything from scratch later.
4. Be Authentic
OMG, yes I just used that A word.
I know this word may be overused, but there’s a reason.
Authenticity is so important to LOVE your business and your clients.
So, don’t try to fake it.
Be who you are, while also understanding who your audience is so that your branding and image come across as truly authentic and you.
People appreciate that consistency.
Take the time to get to know them and your entire point of existence from their point of view as well as yours.
Your audience should be able to detect that it’s you or think of you, without ever seeing your name.
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