Scaling your online business doesn’t have to mean working harder or longer hours. The magic lies in working smarter, and that’s where leverage comes in.
Leveraging the work you’ve already done is the ultimate time-saver, energy-saver, and—yes—money-saver.
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Let’s dig into six practical ways to make leverage your new best friend, so you can grow your business without the burnout.
Repurpose Your Content (and Then Repurpose it Again)
Chances are, you’re already creating a goldmine of content—blog posts, social media updates, videos, emails, and more.
But are you truly maximizing its potential?
Repurposing content doesn’t mean slapping the same thing everywhere; it’s about reimagining it for new formats and audiences.
- Turn a blog post into a video tutorial.
- Extract tips from your live streams to create a carousel post for Instagram.
- Combine several related posts into a downloadable eBook.
Every piece of content has legs; you just have to let it run.
Pro Tip: Check out this post on Let’s Talk About Killer Headlines for more ideas on getting eyeballs on your repurposed content.
Maximize Your Email List
Your email list isn’t just a list—it’s your business’s most valuable asset.
Unlike social media platforms that can change their algorithms or disappear (hello, MySpace), your email list is yours forever.
Use it to repurpose content:
- Turn social media posts into engaging email updates.
- Recycle popular blog posts as part of a nurture sequence.
- Add a personal touch to automated emails by weaving in stories or lessons.
Want more ideas? Check out What to Include in Your Emails to keep your list engaged and excited to hear from you.
Create New Products from What You Already Have
Think you need to start from scratch to create something valuable?
Think again.
Your existing products can be reimagined to reach new audiences or serve your current ones in deeper ways.
- Got an eBook? Expand it into a course.
- Recorded a workshop? Sell the replay or break it into bite-sized modules.
- Combine your smaller products into a cohesive bundle to offer as a premium package.
Your content is like LEGO pieces—endless combinations that create something incredible.
Click on the image below to grab your FREE GUIDE on how to turn one post into multiple pieces of promotion content.
Bundle Products for Bigger Value
Bundling isn’t just for cable subscriptions.
When you combine several complementary products, you create something irresistible for your audience.
It’s also a smart way to upsell or cross-sell to current customers.
For example, if you have a guide on email marketing and a separate course on creating high-converting funnels, bundle them as a “List-Building Power Pack” and watch the sales roll in.
Add Affiliate Offers to Your Mix
Why reinvent the wheel when someone else has already done the hard work?
Affiliate marketing is a fantastic way to supplement your income while providing value to your audience.
Find products or services that align with your brand and audience, and seamlessly recommend them.
Don’t think of it as “selling.” Think of it as curating the best tools and solutions for your audience.
Put Your PLR to Work
If you’ve ever bought private label rights (PLR) content, stop letting it collect dust in your downloads folder.
PLR is a ready-made starting point for content creation:
- Refresh a PLR article into a blog post with your voice and insights.
- Turn a PLR eBook into an email challenge.
- Use PLR templates as lead magnets or bonuses for your products.
Just remember, personalization is key—infuse it with your expertise to make it feel authentic and aligned with your brand.
The Bottom Line: Don’t Reinvent the Wheel
Your time is your most precious resource, and leverage ensures you’re spending it wisely.
Repurposing, bundling, and optimizing the work you’ve already done allows you to scale efficiently while staying true to your vision.
And while you’re here, check out my post on 3 Keys to Creating Content that Converts to level up your content game today!
Interested in more ways to balance your life and your business? Join my FREE Facebook Group – Time Money & Happiness Matters!
