Does your Marketing Content have a purpose? Or are you just doing to be doing? Are you rolling with this (overused) strategy: Throw spaghetti on the wall to see what sticks! This post may contain affiliate links for your convenience. Please read my disclosure policy here. Why this Most Used Content Marketing Strategy is Highly… Read More >>
You can start slow and build on your efforts as you get used to each new platform you use while creating systems that make it easier. Creating a content schedule doesn’t have to be super difficult or overwhelming. This post may contain affiliate links for your convenience. Please read my disclosure policy here. 5 Steps… Read More >>
Content is King, or is it? The importance of publishing relevant cannot be understated. That’s why Bill Gates first said that Content is King in 1996. He went further and stated, “Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.” Truer words… Read More >>
To effectively build an audience, you need to understand what your target audience likes so you can give it to them. If you consistently deliver the value and quality your audience expects from you, you’ll grow a highly engaged following that will attract new members easily. This post may contain affiliate links for your convenience.… Read More >>
It’s been a bit scary how much things have changed over the last few years. We have been “ordered” that it is required to shelter at home. I know I’m not alone in this as many cities in California and in other states have similar mandates. This post may contain affiliate links for your convenience.… Read More >>
Is your content finding its way to your whole audience? Even though you have a thorough content marketing plan, you may actually be missing some people, simply because of the format you’re presenting. Scientists and psychologists have studied the ways people learn for dozens of years and they have documented. This post may contain affiliate… Read More >>
This last post of the series is a collection of times when you could use a story and a general idea of what kind of story could be used in that scenario. The idea is to give you plenty of examples and … well, ideas on how you can start to incorporate storytelling into what… Read More >>
There was such a loud squeak going on outside, it distracted my attention from my office and I had to go find out what was going on. Velcro (one of our cats) was sitting in the window and a squirrel was on the tree outside just squawking away at her in a frenzy. As I… Read More >>
If you are not speaking the SAME language as your ideal client, you will attract the wrong leads. This is a lesson I’ve learned the hard way. This post may contain affiliate links for your convenience. Please read my disclosure policy here. And even if you define your ideal client language once…it changes over time. Copywriting… Read More >>
Scaling your online business doesn’t have to mean working harder or longer hours. The magic lies in working smarter, and that’s where leverage comes in. Leveraging the work you’ve already done is the ultimate time-saver, energy-saver, and—yes—money-saver. This post may contain affiliate links for your convenience. Please read my disclosure policy here. Let’s dig into… Read More >>
