It’s been a bit scary how much things have changed over the last few years. We have been “ordered” that it is required to shelter at home. I know I’m not alone in this as many cities in California and in other states have similar mandates. This post may contain affiliate links for your convenience.… Read More >>
Content repurposing is the process of taking one piece of content (like a blog post or article or video), transforming it to other formats, and redistributing it in a way that expands its reach across different marketing platforms. This post may contain affiliate links for your convenience. Please read my disclosure policy here. Repurposing content saves… Read More >>
I love creating content… because I love to give and teach and share knowledge. But no more! (gasp) This post may contain affiliate links for your convenience. Please read my disclosure policy here. Many online businesses are generating a lot of content, but their sales don’t stand up to the amount of work they’re doing. This… Read More >>
As a small business owner, you should know that marketing is key to success. Therefore, content marketing is vital to a successful marketing strategy. This post may contain affiliate links for your convenience. Please read my disclosure policy here. Content marketing is a marketing approach that relies on creating and providing useful, relevant, and consistent… Read More >>
Before you can start building an audience online, you need to make sure that your product uniquely meets their needs. Take a look at your product and clarify who it helps and what it helps them do. This post may contain affiliate links for your convenience. Please read my disclosure policy here. Once you’re clear… Read More >>
I have been teaching leverage, leverage, leverage for years. My clients know that when they create a piece of content, we also try to break it apart to see how it can be repurposed and used in as many ways as possible. This post may contain affiliate links for your convenience. Please read my disclosure policy… Read More >>
Long gone are the days when a newspaper ad would suffice a business’s advertising and marketing needs. In place of the long-standing Yellow Page ad or newspaper classified has come a wave of social media platforms that businesses can utilize to create engagement, trust, interaction, and ultimately, more sales. But there are distinct “rules” to… Read More >>
A product launch doesn’t have to be difficult or expensive if you plan it well and approach it strategically. However, simple and costly mistakes are common. This post may contain affiliate links for your convenience. Please read my disclosure policy here. Here are the 8 most common product launch mistakes and how you can avoid… Read More >>
Once your blog is up and running, find 3 steps here on how to set up your blog, it’s time to write your first post. This post may contain affiliate links for your convenience. Please read my disclosure policy here. This can seem like a bit of a daunting task when you’re staring at a blank… Read More >>
A blog makes it easy to share content on a regular basis. Did you know that I started my business as a blogger? I even did a year challenge where I wrote a new blog post every day for 365 days! It really is as easy as writing an email and sending it. This post… Read More >>
