Inaction is the death of any business. Without taking regular action every single day to grow your business, inaction will cause your business to become stagnant. Clients will disappear, your sales funnel will be empty, and your revenue will dip to zero in a heartbeat. Let’s avoid this scenario! This post may contain affiliate links… Read More >>
Let’s take a look at some of the most common types of lead magnets out there to help you gain new customers, by using them to get people to visit your site, give you their email or buy your products. This post may contain affiliate links for your convenience. Please read my disclosure policy here. Webinars… Read More >>
This post may contain affiliate links for your convenience. Please read my disclosure policy here. 1. Know your business The best way to ensure the help you provide to your customer is accurate is knowing your business, and the products/services it sells, inside and out. You (and your employees) should strive to know every little… Read More >>
This post may contain affiliate links for your convenience. Please read my disclosure policy here. 1. Take complaints and criticism to heart When a customer comes to you with a complaint, you have three choices. You can choose to ignore it completely (probably not a good idea). You can rectify the problem and hope it… Read More >>
As an entrepreneur, it can be challenging to juggle all the roles and responsibilities that come with running a business. However, developing good business habits can alleviate some of the stress and help you achieve success in your venture. This post may contain affiliate links for your convenience. Please read my disclosure policy here. In… Read More >>
Be Authentic in All Messages. I touched upon this in a previous post about the 4 Steps To Harness the Power of One Message. This includes your Sales Messages and Promos. There is no such thing as lying and hiding who you a really are today. Social media and the internet changed everything. This post… Read More >>
Storytelling isn’t just for kids. It is a big part of our culture and what makes us human. We grew up with stories and they are the ideal medium to help us remember important pieces of information. This ancient form of communication and information sharing may seem pretty outdated in a day and age where… Read More >>
Utilizing Psychological Biases in Your Sales Techniques So far, we’ve discussed the emotional and logical needs that should be met in order to secure the sale. But psychological biases throw a wrench into everything we’ve talked about because decisions using these biases simply don’t seem to make much sense. This post may contain affiliate links… Read More >>
The vast majority of sales training today is highly focused on interpersonal communication, and for good reason. You can’t possibly be expected to sell anything if you can’t properly and effectively communicate with others. This post may contain affiliate links for your convenience. Please read my disclosure policy here. But in learning how to communicate well,… Read More >>
Salespeople have been using human psychology to their benefit to close sales for hundreds of years. The way the brain works in response to negotiation and purchase has been examined in depth to figure out exactly how and why we respond to an offer in the manner that we do. This post may contain affiliate… Read More >>
