This post may contain affiliate links for your convenience. Please read my disclosure policy here.
As a good business owner, you know how important it is for your reputation and repeat sales to make sure your customers are happy with the products they purchase from you or through your recommendations, and that they know how to best use them.
Help your readers consume your physical or digital products and services by sharing your tips and ideas for making the most of what they bought.
You can do this in a multitude of ways including sharing user guides and other instructional materials on your blog.
It might be fun to create a series of picture-rich blog posts or videos that are tutorials for using and making the most of each product.
You could even allow customers to share creative ways they are using your things.
As you go along and get your feet wet with these types of blog posts, I’m sure you’ll come up with all sorts of fun pieces of content that will help your customers.
You work hard on your business. Sometimes it feels that there just aren’t enough hours in the day to do everything you need to do to take your business to the next level.
While part of your business is limited by how much time you can spend making and selling your products, or how long you can have your store open, there’s a way to use your blog to generate more income.
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Have you heard of residual and passive income?
These are types of income that allow you to make money even when you’re no longer actively working on a project.
Let’s say you’re writing a blog post about a related product or service and you’re using an affiliate link to send your customers to the other business.
For each sale, you make an affiliate commission. That’s passive or residual income.
The idea is that you write the blog post once and then profit from it again and again for months, if not years to come.
Let’s say you write one of those types of blog posts per week. As time goes by, your passive income keeps growing and growing.
That gives you a lot of leverage and allows you to get more done, and make more money, without having to work more.
We already established that a blog can help you grow your reach, check out that blog post here.
It also makes it easier for anyone actively searching to find you or your products. Blogs frequently show up in search results.
Blog about yourself, your business, how you got started, and of course plenty of blog posts about each of your products.
In other words, use your blog to make it easy to be found by your target audience.
Another good strategy for people to find you is to blog about common questions and problems your customers face and how you can help answer those questions and overcome and solve their problems.
If you’re selling a raised garden bed, you could blog about the benefits of raised bed gardening and how it will make it easier to prepare the soil and start your first garden.
You could share posts with ideas for what to plant in your beds and how it can help you feed your family healthier foods.
In addition to making it easy for you to share content, blogs are also very good at making it easy for readers to share your content on social media sites like Facebook, Twitter, and Pinterest to name a few.
There are plugins that make it as simple as pressing a button. Social media is a great way to grow your reach even further and find new customers.
Last but not least, this increased presence on the web makes it easy for representatives of traditional media to find you.
How much of a difference could it make to show up on local television, get an interview on the radio, or be mentioned in newspaper articles?
It’s the best kind of free advertising, one that not only shares you with lots of new people but also gives you further credibility and authority.
What positive effects have you seen from blogging? We’d love to hear in the comments below!
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