Part of an effective blogging strategy not only includes your blog content but how your blogs read and what you offer your audience to build and grow your list.
Today I am sharing some key parts to include in your blogging strategy.
Once you’re done writing your post, you may be tempted to hit publish right away. Resist the temptation and instead walk away for a bit.
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Then come back and start editing your blog post. Check out some more tips for when your writing your blog posts here. You’ll be surprised how many little spelling errors you will catch that spell check missed.
You may also find that your post could use some tightening up, or that you didn’t explain something as well as you thought you did.
Start editing and improving your post as needed.
Make sure it is formatted for easy scanning and reading, that the images support the content, and that your blog post has a purpose.
Ask yourself what your goal is with each post and if you’ve accomplished that goal.
If you are looking to create more consistency with setting your goals, click the image below to grab your free goal setting guide.
Pay Attention To Your Blog Post Titles
The single most important part of your blog post is the title. It’s what will hopefully grab your reader’s attention and pull them in to read the post.
It’s also important in letting search engines know what your post is about.
Last but not least the title is usually what shows up when a link is shared on social media.
Take your time when you craft your titles. You want to strike a balance between working in your keywords for search engine optimization and copywriting to pull in your readers.
It may be helpful to start with a working title, write your blog post and then spend a little time crafting your final title.
Aside from the title, the other crucial part of any good blog post is the call to action. This is what you want your readers to do when they make it to the end of your post.
Remember, it is important to blog with purpose and intent. Think about what you want your readers to do. You may want them to:
- Leave a comment so you can start a conversation and learn a bit more about your readers.
- Share your post on social media so you can grow your reach.
- Sign up for your list so you can reach them over and over again and market directly to them.
- Click through and check out or buy a product, or
- Read another related blog post.
There are lots of different actions you may want your readers to take.
Make sure you know exactly what that action is so you can craft your post around it.
Then take your time and write a call to action. Sometimes this will be a pretty strong piece of copywriting (when you’re trying to close a sale or convince readers to sign up for your list for example), while at other times, it will be a soft encouragement to leave a comment or share a link.
Make sure your CTA (call to action) is appropriate to the situation and the action you want them to take.
I mentioned getting readers to sign up for your list in the last section. Let’s look at that a little closer because it is such an important part of successfully turning your blog readers into paying customers or clients.
If you have an online business, you already know that your list is your most valuable asset. It allows you to get in touch with your prospects over and over again, sharing content, growing a relationship and making offers.
If you’re a brick and mortar store owner, you may think this isn’t an important part of doing business for you.
But wouldn’t it be nice if you could let hundreds or thousands of people know about a cool new product that just came in? Or how about drumming up some extra business during a slow week by sending out a coupon code they can come to redeem?
No matter what your business looks like, you can benefit from a list. Use your blog to help you grow that list.
You can start by having an opt-in form in the side-bar of your blog where you invite readers to sign up for tips, ideas, and special offers.
Then think back on what we’ve talked about when it comes to blogging with intent. Come up with blog posts that help you promote your list.
For example, you could share a tip that you recently shared with your subscribers in a blog post and then let readers know that this is the kind of stuff they can expect in the emails.
Or hint at the fact that there’s a special Labor Day Weekend coupon that will go out to subscribers next week… you get the idea.
Work it into your post content and then craft a CTA that invites them to subscribe.
After that, you may want to look into pop up forms and the likes. Make building your list a priority in your online business and use your blog as one of the many tools you have in your toolbox to grow your list.
Not only will you be able to reach your subscribers to make offers, but you can also keep bringing them back to your blog to read more, get to know you better, and realize that you know what you’re talking about.
That builds trust, and as we already established it takes that trust to create loyal, paying customers.
Do you have any blogging tips to help create an effective strategy? Please leave us a comment, we would love to hear from you!
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