Have you ever wondered if there was some kind of magic formula out there to gain more customers to grow your business for free?
Well, there actually is a tried-and-true method that just about every internet marketer out there uses to reach customers.
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This free method isn’t like advertising with Google Adwords, where you pay for each and every click, and it definitely isn’t anything like banner ads where you might pay for a thousand eyeballs and not get a single click from them.
This method is free, effective and takes very little effort to set up.
It’s called a lead magnet, and we’re going to discuss it in great detail.
Who Are Your Customers?
Before we get into that, you need to figure out a few things about your business. This information is vital to setting up a lead magnet that is going to work.
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If you are new to business – or new to internet marketing in general – you may not have figured this out yet. That’s perfectly understandable, but you do need to have some idea of who your customers are before you can use this method.
A good way of figuring that out if you haven’t been able to do your own research is to look at your competitors and try to figure out the basic makeup of their customer base.
What do Those Customers Need?
The second question that you have to answer is what needs your customers’ are looking to be fulfilled.
It starts with understanding who they are and why they would be coming to your site in the first place.
Suppose that you knew that your customer base was mostly men, anywhere from 24-60, usually married with children. Now, suppose that you knew one of the things that they were looking for: a toolbox.
You might be able to discern from this information that your customers might want a toolbox that is sturdy and safe, will hold all of their tools, and will lock so that their children won’t be able to pull their tools out.
How Can You Meet Those Needs?
The third question that you have to answer before we get into the lead magnets themselves is how you can meet those customers’ needs.
Do you have the products or services that they are looking for or can you get them?
You need to make sure that you can actually solve the problem that the customer is presenting; otherwise, your lead magnets are essentially worthless.
So, in the case of the previous example, you should have a selection of toolboxes for the customer to choose from.
This would be perfect for an Amazon affiliate website. You could also offer a free guide to choosing the perfect toolbox in exchange for their email address.
The list of possibilities is very long.
Lead Magnets
The term here is “lead magnet” and it essentially means bait.
When you are in the internet marketing business, you often have to offer something to people to get them to come and check you out.
That doesn’t mean that you don’t have what they are looking for – in fact, you must have what they are looking for if you want them to buy – it just means that you have to work a little harder to get them to take a look at what you have to offer.
Most internet marketers do this with lead magnets. These are incentives to get a customer to come and check out your company.
Usually, these incentives are offered in exchange for something innocuous to the customer, but invaluable to the marketer: an email address for example.
The email address is such an important marketing tool because email subscribers are much more likely to be buyers and the lines of communication are clearer with email marketing.
Using a lead magnet may not separate you from the competition, but it does help you compete with them.
Types of Lead Magnets
There are lots of different lead magnets that you could offer someone.
What you offer can be anything that you can dream up, but it does have to fulfill a couple of requirements: first, it has to be something that you can afford to give away.
For example, if you promised everyone who visited your website a free sports car, you would be crazy. You would get a stampede of traffic and then a rush of disappointed people to the door.
So, your lead magnet has to be something you can fulfill.
The second requirement for a lead magnet is that it has to be something more valuable than what the person is giving up.
So, if you were collecting email addresses, then you need to offer something that will make the person feel like risking spam is worth the prize.
Of course, you should also do everything you can to convince them that they won’t receive spam as well.
Conclusion
We have explored many of the lead magnets that you can use as an internet marketer, as well as what you need to do to prepare to use them.
Lead magnets can be amazing tools if they are used right, and you should carefully think about which to use for each and every product that you are presenting.
Many people use them poorly, and as a result, they get almost no visitors or opt-ins because of it.
It just takes research and knowing what your customer wants.
Leave us a comment, we would love to hear what you do to attract new visitors to your business.
Next, we’ll dive into common types of lead magnets.
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