Writing killer headlines to attract and entice your audience to click through to your website is one step to grow your business.
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Now let’s start with something we all work on – blog posts. You have to get the content out here to share your expertise, get the traffic, and start to build your funnel.
The title is often a bit of an afterthought. If you’re into SEO (Search Engine Optimization), you may make an effort to include your keyword in the title, and then hit publish.
Your job with the title is to “sell” the blog post and convince people to click through and read the content of the post.
Why Good Blog Post Titles Are Important
We often put a lot of time and effort into our blog posts. We create amazing content that will wow our blog readers.
It is designed to convince them to sign up for our lists or get them closer to becoming a customer.
It’s there so it can be shared and help us expand our reach. The problem is that none of that will happen if we don’t spend some time crafting a good blog post title.
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Our potential audience are bombarded with information all day long.
Consider how many pieces of content you come across on a given day that you could potentially read. It’s thousands of them. There is way more information out there than we can possibly consume.
But a few pieces grab our attention enough that we click through and start to ready. Guess what grabs our attention and makes us click? It’s the blog post title.
If you can’t get their attention and convince them to click through to your blog, it doesn’t matter how stellar your content is. They’ll never see it if you don’t convince them through your blog post title to click on it.
Think about all the different places your blog post title shows up.
Your title will also show up when your content is shared on social media, referenced in other blogs etc. In other words, it shows up quite a bit.
Craft Your Titles For Both Readers And Search Engines
Blog post titles often serve multiple purposes.
They grab your readers’ attention while also giving them a good idea of what the content in the blog post is about.
At the same time, they are one of the most important parts of search engine optimization.
That means that you need to work in your main keyword or key phrase in addition to making it interesting for your readers.
It’s a balancing act.
You want to craft titles that work well for both your readers and the search engines. You can get good at accomplishing both.
Headlines “Sell” The Click
You may not realize it, but you have to “sell” your potential readers on the idea of clicking through to your blog post.
If that doesn’t happen, it doesn’t matter how well written your content is, or well the CTA (call to action) in your content converts.
If you can’t convince them to click through to the post, the battle is lost. That’s why it’s important to put a lot of thought and effort into your blog post titles.
They don’t need Killer Headlines any less than your sales or opt-in pages.
Do Your Research First
Start by doing your homework. You have to have a pretty good idea of what your audience is looking for and what will get their attention.
You should also learn as much as you can about copywriting.
It’s a craft and a skill that can be learned and it’s something you’ll get better at with practice. Learn as much as you can, start practicing right away and you’ll get there as fast as possible. Don’t be afraid to make mistakes.
The most important thing is taking action and giving it a try. Try out a new headline idea and see if it works.
Even if it doesn’t you’ll learn from the experience.
Remember Your Audience
It’s easy to focus on yourself and what you want to share with them.
This is particularly true with a blog and the posts you write there
As you’re writing your blog post and the headlines or blog post titles along with them, focus on your readers and what’s in it for them.
If you can’t get their attention and be clear about what they get out of clicking the link and reading the post, you’re not going to earn the click.
If you’ve done your research, you should have a pretty good idea of what your target audience wants and what motivates them.
Now your job is to put yourself in their shoes and present the information you need to share with them in a way that peaks their interest and gets their attention.
Once you have that you can work on them to join your list, consider buying your products or read more of your content.
It all starts with showing them what’s in it for them.
Analyze Your Highest Traffic Posts
Do a little research and a little thinking to figure out why those posts get more traffic than others.
Sometimes it’s a matter of having the right person share your content or a powerful site linking to it. Sometimes it’s good SEO.
But sometimes it’s because you’ve created a killer blog post headline. And that title is a big part of why it gets shared on social media so much.
If you can find those instances and identify why it worked, you’ll be one step closer to creating killer headlines that convert in other pieces of content.
If nothing else, you can emulate what you’ve done and do more of the same, hopefully getting the same results.
Next up we’ll take a look at how to write headlines on sales and opt-in pages!
Leave us a comment and let us know one new thing you learned about creating killer blog post titles.
Here are more tips on how to write killer headlines:
- Let’s Talk About Killer Headlines
- How To Write Killer Headlines For Sales and Opt-In Pages
- How To Write Killer Headlines In Social Media
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