The art of following up is something every business owner is trying to perfect.
Think about your own business.
How often do you have a potential lead you never talk with again?
What if that was a sale?
It’s worth making follow-up skills apart of your professional study.
This post may contain affiliate links for your convenience. Please read my disclosure policy here.
Learning The Skill Of Following-Up
It would seem that business follow-up is a no-brainer and that anyone is capable of handling it properly.
It’s true that anyone can do it, but for some, it’s a skill that has to be learned.
Having a follow-up system is one way to increase sales, click on the image below to grab a free checklist of 7 habits that will also help you make more money in your business.
Much of the skill of effective follow-up has to do with the organization.
Unorganized business owners tend to be sloppy when it comes to following up with the clients and customers that make up their following.
This can be seriously detrimental to a business’s bottom line and needs to be addressed immediately.
If your up for the challenge, my Dash to Cash system helps you create amazing systems to convert your leads into sales… and follow-up is a HUGE part of that conversion.
There are several ways to handle the organization and scheduling of your follow up communication.
Here are just a few of the many options available:
- A simple calendar works simply and efficiently, whether it be an online calendar or a paper calendar. An online calendar will also have the ability to send you an email and/or notification reminder online and may have the option to send you a text message to remind you of your follow up for that day.
- Online time managers or project managers will allow you to not only schedule your follow-up, but keep notes on each client or customer needing that follow-up, and share projects and notes with others. These are CRM (Customer Relationship Management) systems. We like to use Infusionsoft (or Keap), but you can also try MailChimp or ConvertKit. These types of CRMs work great when you are working with a team of people so that everyone knows where their responsibilities lie.
- Automated follow-up is helpful when you know exactly what you’d like to say, and when you’d like to say it, via email. Just compose and schedule a follow-up email, decide the day and time it is to be delivered and to whom. Browsers have add-ons and plugins that will help your email client accomplish this advanced scheduling.
Follow-up isn’t optional. It’s not something that you “might” want to incorporate into your business.
Follow-up is a MUST!
And there’s no reason to fear following up with those who have a clear interest and/or need for your business products or services.
Following up with potential clients, customers, and those who have expressed interest in your business is essential to your business success.
If you don’t currently have the skills to perform stellar follow-up in order to increase your conversion of leads into sales, learn them soon, and watch your business income increase due to your own smart organization!
Not sure where to start?
Reach out to me in my Time, Money & Happiness Matters Free Facebook Group. My team and I are happy to help!
