I’m a people pleaser.
Always have been. And it’s not something that is easy to get over.
I’m the peacemaker in my family. I want everyone to get along.
Oohhhh and I hate conflict!
This can be a detriment to your messaging in your business.
It makes writing copy difficult.
I’m going out on a limb here when I say…
Don’t talk to your target audience!
Yes, hear me out.
It’s tempting when you write content for your audience to speak to them as a crowd.
But the truth is, this is a big mistake.
When you address a crowd, you’re trying to include everyone, and that can make crafting the words problematic.
If this seems confusing, read more about what I mean in my blog post, Creating Effective Marketing Message.
It’s difficult to please everyone and when you try, you dilute your message to the point that no one really knows who you’re talking to, what you’re saying, or what you mean by it.
Here are a few tips that took me a while to embrace…
- One Person, Not the Crowd: Don’t address them as one big crowd. Instead, shift your focus and picture to one reader at a time. It helps to create and refine a customer avatar.
- Individuals Over the Group: Reach out to people either individually or in a way that feels like you’re speaking just to them.
- Get Your Mindset Right: As you move forward with the Power of One, it’s important that you fully develop this mindset. You’ll stay more focused, keep your messages simple and friendly, and you’ll finally stop trying to be everything to everyone who could possibly be a customer.
You will finally be just the right person for the right customer at the right time.
I know it may seem frightening right now.
You may believe that by narrowing your audience down too much, you’ll miss out on sales.
I felt that way too.
But, you really won’t.
Rather, by focusing on talking to one customer at a time, you’ll bring more people to you that are ready for what you’re offering.
You won’t have to convince people, cajole people, or fight for people to pay attention to you anymore.
You’ll be just the right person for your ideal customer, offering the right product for them, and that’s all you need.
If you really want to explode your traffic, get more newsletter signups, and make more sales, this is the way to go.
You got this.