You know what they say about planning right? They say that “… if you don’t plan, you’re planning to fail”. This is very true when it comes to content marketing. No one would dream of publishing a magazine or newspaper without a content marketing plan. Creating a content marketing plan requires an understanding of your… Read More >>
People turn to the internet for all the information they need today. If you can provide this information, you’ll have a way to grow your audience. The goal of content marketing should be to establish yourself as a helpful, trustworthy expert. Then, you’ll be the go-to for your audience when they need information on your… Read More >>
Be Authentic in All Messages. I touched upon this in a previous post about the 4 Steps To Harness the Power of One Message. This includes your Sales Messages and Promos. There is no such thing as lying and hiding who you a really are today. Social media and the internet changed everything. This post… Read More >>
One of the biggest factors that will influence your response rate will be the way you construct your interview and the questions you pose. To do this, you need to walk a fine line between getting the meatiest and most fascinating content and at the same time ensuring you don’t offend or put off your… Read More >>
Now that you have some ideas on how you can start reaching out to people for interviews, the next thing to think about is how you are going to deliver the interviews. In other words, what type of content are you going to create? This post may contain affiliate links for your convenience. Please read… Read More >>
Now that you know more about the products being offered by your competitors, it’s time to use them to your advantage! If you missed the how-to on how to size up your competition click here. Use Them For Inspiration This strategy is to use the products that your competitors have as an inspiration for your… Read More >>
