How to Create Content

How to Create Content

We know the power of content creation and the questions you should ask yourself before you start writing, now you’re ready to sit down and get started on creating your content.

How To Create Content

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Create An Outline

Now that you have a pretty good idea of what you want to write about and what you want it to accomplish, it’s time to sit down and start writing. It may be helpful to start with a rough outline first.

Outlining is particularly important for larger pieces of content like short reports, white papers and eBooks.

It can also be helpful for longer blog posts, and even email messages where you want to make sure you’re covering several different points.

Let’s look at an example of what an outline may look like.

Don’t overcomplicate this. It is just a simple list of the things you want to cover.

Remember part of your content strategy is thinking about your goals and the purpose of what your planning to write. Click on the image below to grab a FREE Goal Setting Guide to help you!

Going back to our chicken house blueprint example, let’s say you’re working on an introductory blog post about what you need before you get your chicks. Here’s what your outline may look like:

Blog Post Outline Example:

What You Need Before The Chicks Arrive

  • Introduction
  • Food and Water Source
  • Heat Source
  • Bedding
  • Protected Area
  • Conclusion with a call to action that now is a good time to get started on that hen house. Those chicks will grow up fast.

Do Some Research

Once you’ve outlined what you want to cover you’re ready to write. Unless you need to do a little research first.

Get the facts you need and then sit down and start writing.

Don’t worry about making it perfect. Think of your content as a draft and let the words flow.

You may find it pretty challenging and that first article or blog post may take you a day or so to write. I promise it will get a lot easier and faster with even just a little bit of practice.

You might find it helpful to think of content creation like storytelling. In the example above, you could make the introduction all about the first time you ordered chicks. 

If you’re more comfortable talking to customers and prospects than creating written content, pretend you’re talking to one of your customers or writing a letter or email to a prospect you met last week.

Forget about the lessons your English teacher taught you about structure and language.

You want your content to be pretty casual and approachable. Keep it simple and just start to write.

Set Yourself A Goal

If writing is taking you a long time even after a bit of practice, or if you’re having a hard time figuring out how to fill out the outline, set yourself a goal.

Let’s say on average you want your blog post or article to be about 400 words long. Sit down and just make yourself write the first 200 words in the next 10 minutes.

With the outline and research done this should be no problem. Putting yourself under a bit of pressure might be just the thing you need to get the words flowing.

And don’t be surprised if you find yourself finishing the entire article before those 10 minutes are up.

Walk Away

One your draft is done, walk away from it for a bit. It helps to clear your head and get a little distance before you move on to the next step – editing.

When you’re ready to edit, start by reading through everything you’ve written.

You’ll be surprised by how many spelling errors and mistakes you’ll find. You may glaze over them if you move straight from writing to editing, but a little break helps you notice those mistakes.

As you’re reading through your content, ask yourself if it flows well, makes sense, could be explained better and if you’re using the right tone of voice for your audience.

Do what you can to improve what you’ve written at this stage.

Use headlines, bolded text and lists to make it easier for your readers to follow along and to see what your content is about without having to read every single word.

Now we’re almost ready to publish, but first … It’s time to Make Your Content Effective!

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