Your potential customers want an easy way to add an extra $1,000 to their bottom line…
But they need a way to build a list so they can get more repeat business.
In this case, your goal is to sell them a product that teaches them how to make an extra grand with a mailing list.
Want and Need Aren’t Always the Same
What your audience wants and what they need to know or work on next can be related, but can also be very different.
Before you can get into your audience’s wants and needs, you need to know who your target audience and ideal customers are.
It’s still important to analyze your current audience and customers to Find Out What They Really Want.
Define Your Target Audience
Your first job is to figure out who your target audience is.
Once you know that, you’ll have a much better idea of what your product should be about and even what format will work best for the majority of your potential customers.
Start with the niche you’re in and then sub-niche it and get as specific as possible.
For example, you may decide to create content and information products for local small businesses.
You can get even more specific and decide that you want to work with people who have a web presence but are looking for ways to increase their business and their bottom line through online channels.
They are the local restaurants, realtors, hair salons, flower shops, etc. who want to learn how to grow a list, get email subscribers into the store, grow their reach on social media, and make it easy to be found online through a Google search.
That’s the kind of specific picture of your target audience that you want to create.
In this scenario, you may also want to define them as people who are interested in learning how to do these things themselves instead of hiring a social media and email manager.
There’s a big difference between the two and one group will be interested in your info products, while the other is looking or a “done for you” service.
Solve A Problem Or Entertain
There are two big motivators that get us to purchase a digital product.
One is entertainment, and the other is problem-solving.
Think about the digital products you’ve bought in the past.
Your Netflix subscription and most of the books on your Kindle are there to entertain you.
A guide for digital product creation, >>Link to How to Create Your First Digital Product (#2 in Digital Product Creation Series) << on the other hand, helps you solve the problem of making money online.
As you start to think about other digital products you’ve bought, you’ll quickly see that they all neatly into one of these two categories.
Every once in a while a product may hit on both, but that’s rare and not always possible to do.
For most of us, the focus will be on problem-solving products. Here are a few examples to give you an idea of the type of product we’re talking about:
- Make money with affiliate marketing.
- How to be productive during the day.
- Write compelling blog posts that grab your reader’s attention.
- Start your online business on a tight budget.
- Grow your reach through social media.
Your primary job as an info product creator is to define or find a problem your target audience has and then provide them with the information and tools they need to solve said problem.
Don’t Be Afraid To Be Specific
Last but not least, don’t be afraid to be very specific with your digital products.
Let’s go back to the earlier example of providing digital products to local business owners who want to increase the business they get as a result of their online marketing efforts.
It could be a very smart choice to target individual types of businesses.
For example, you could create a product about starting and profiting from a mailing list for flower shops.
Or how about Facebook advertising strategies for flower shops.
You can get very specific in the strategies and examples you use throughout your product.
As a result, it will be much easier to sell this particular product to brick and mortar flower shops.
Since everything is digital, there’s no reason you can’t go back and edit the product later on, so it’s a good fit for local restaurant owners or hair salons.
The bulk of the content will be the same, and you just tweak it to fit this new audience.
What I want you to take away is that you need to know who your target audience and your ideal customers are, what problems they have, and how you can help them solve one of those problems.
Once you figure this out, the actual product creating will become pretty straight-forward.