You’ve been thinking about it.
You’ve set revenue goals for your business.
You know that offering a digital product is a fantastic revenue-generating practice.
But how do you go about creating a digital product?
I’m sure you’re ready to dive in and finally get to work!
Before we dive into the actual how-to, I have one piece of valuable advice for you.
Start with something fairly small and quick to put together.
You want to get the basics down and have that introductory product up for sale as fast as possible.
Don’t bog yourself down with the details of a large product or course.
That can come later.
Get comfortable with the process and all the little steps it takes to take a digital product from idea to finished product up for purchase on your site.
The most important thing right now is to get that first product under your belt.
Decide On Your Topic
You may already have a short list of product ideas and topics.
If not, spend a few minutes right now reviewing what your audience wants and needs and come up with a few ideas.
Narrow it down and decide on a particular topic for your first info product.
Don’t make it too broad.
You’ll get overwhelmed and your audience will likely feel overwhelmed so so much information.
Instead of creating a massive course with everything there is to know about getting traffic to your website, create a small product with one specific strategy like using Linked In to send targeted traffic to your blog for example.
Pick A Format
Once you have your topic, it’s time to decide on a format.
Do you want to write an eBook, host a webinar, or film a video tutorial?
The key is to make it easy on yourself the first go around.
If you’re comfortable creating a document in MS Word or Google Docs and then converting it into a pdf chose that.
If you’re better with your video camera or a microphone, go the video or audio route.
Choose something that’s easy to create so you don’t get frustrated with too much technical stuff.
If you find that your audience doesn’t respond well to the format you chose (something you won’t know for sure until you put it up for sale), you can always go back and convert it to a different or additional format down the road.
You can write your eBook as text and then do an audio version down the road.
Create The Content
Next comes the most time-consuming portion of this exercise.
It’s time to create the actual product, and that means content creation.
I find it helpful to start with an outline of what I want to cover.
With that in place, it’s simply a matter of filling in the blanks and sharing the information with your readers.
Set aside a little time each day to work on this.
It’s also very helpful to set yourself a deadline.
If you give yourself a month to write a short 6,000 word eBook, it will take you at least that long.
If you give yourself a weekend, you’ll look yourself in your office, make a bunch of coffee and get it done.
Once it’s all written, walk away from it for a bit and then come back and edit.
Fix any mistakes and spelling errors you can find.
Then read everything again (or listen, or watch), and make sure it flows well and makes sense to you.
Don’t be too nitpicky, but make sure it’s a quality product that will be of use to others.
If you chose a video or audio format, you’ll be doing editing to get the final version of your recording.
If you’re unsure about the quality of your product when it’s all done, or you’re nervous about putting it out there (we all are with the first few products), hand it to a good friend, colleague, or virtual assistant for review.
In fact, it may not be a bad idea to hand out a few review copies not only for feedback but also to gather testimonials for future promotions.
Create Downloadable Files
Once you have your product created and edited, it’s time to get in into a downloadable format that you can upload to your website.
For word documents like eBooks, short reports, checklists, and printables this will usually be a PDF document.
Your word processing program should be able to let you convert to pdf.
Audio files can be delivered as mp3 files, or you can allow customers to stream the audio from your site.
For video, you also have several options.
You can have them download the mp4 (or whatever your preferred video format is) file, or you can create a private, unlisted, or even password protected video on a site like YouTube or Vimeo.
A third option is to host the video on a site like this and then embed the video on your download page.
This works particularly well if you have other files that customers can download to go along with the video like a handout or checklist for example.
Decide how you want to format the finished product.
If it’s a large product or something that includes several files, it may be a good idea to zip them and allow customers to download everything in one zip file.
Last but not least, provide them with some basic information of what software they will need to open and view the files to cut down on customer service emails after the sale.
The biggest step you’ll take is actually getting started.
Commit to the project, declare a deadline, and get to work!
When your product is complete, the next step is to share it with your audience and get some sales!