I remember the day I made the powerful decision to join my first 5-figure mastermind. It was scary as hell. Fear crept in. {I kept thinking ‘What am I doing?’} But isn’t excitement a form of fear too? Isn’t that why thrill seekers enjoy the rush? The excitement outweighed the fear…I knew with certainty I… Read More >>
In Part 1, I shared my basic 3-stage customer marketing funnel…and we covered Awareness. Now we move into the next stage…Consideration. When you are sure that your customers are in the consideration stage, you’ll want to deliver different content to them. It might still be in the same format such as blog posts, but you’ll… Read More >>
Last week was a doozy! I got a call telling me that my mom couldn’t breathe. She had breathed in toxic fumes and it made her start wheezing. Severely. She called 9-1-1 and within minutes the paramedics arrived. She had an allergic reaction to breathing in bleach of all things, as she had been cleaning.… Read More >>
I am not a copywriter. And to be honest, this has held me back from taking action many times over. One of the biggest mistakes I made (and still make) when creating a program is that I focus on the delivery. Not to mention a few other factors that prevented me from even getting started.… Read More >>
When you think about expertise, it might scare you away. Do you remember as a kid being told “don’t be know-it-all”? Most people, especially women, tend to downplay their expertise on any number of things. I remember in one of my Computer Science college courses, I aced an exam…got the highest grade in the class!… Read More >>
Why is it that we forget the #1 most overlooked marketing technique? (I say we…because this used to be me too.) Leverage your existing clients! Duh, right? This was the topic of a recent FB training and I wanted to share some quick reference notes. Once you have a customer, it’s important to understand that… Read More >>
If you want to build a lifestyle that is comfortable and still gives you time freedom, it’s important to know how you can scale your business without spending more time on your business. I spoke on the topic of Leveraging your expertise on a recent FB Live. Did you see it? Let’s dive into the… Read More >>
It’s date night and the hubs and I are watching a movie. I duck down behind a pillow and blanket in hopes that I’m not seen…or heard. But the sniffles give me away. My hubby teases me that I cry….over the movie previews. Yes, really! A tug at the emotional heartstrings is a recipe for… Read More >>
I hate buying new cars. {insert dread on my face emoji} I’ve bought into the stereotype that car salesmen are salesy. The reality is that the good ones are the ones who are personable, answering your questions, and making offers that are clear. There are just so many options and honestly working with a good… Read More >>
Recently I co-mingled our older hens with the juveniles. That’s what I call the young flock (they are about 18 weeks old now). While they’ve been seeing each other through the fence now for 10 weeks, it’s a big change for these 2 flocks together. When you begin to implement change, you have to understand… Read More >>
