If you really want to succeed at something, the best way to avoid problems is to make it a priority and do it first. This is what I’ve done for years for exercise. I get up in the morning, and I get it out of the way, so I’m successful right at the start of… Read More >>
Is your content finding its way to your whole audience? Even though you have a thorough content marketing plan, you may actually be missing some people, simply because of the format you’re presenting. Scientists and psychologists have studied the ways people learn for dozens of years and they have documented. This post may contain affiliate… Read More >>
Take a look at your schedule right now. Are your goals listed yet? Do you even use one? If not, you should be. They improve your productivity, organization and help you achieve your goals both personally and professionally. This post may contain affiliate links for your convenience. Please read my disclosure policy here. However, adding… Read More >>
This last post of the series is a collection of times when you could use a story and a general idea of what kind of story could be used in that scenario. The idea is to give you plenty of examples and … well, ideas on how you can start to incorporate storytelling into what… Read More >>
Attracting your ideal client isn’t always an easy task. I know this first hand. When I created my first lead magnet, I was soooooo excited to see possible leads booking calls with me. Twenty calls were booked in a few short weeks. But I learned a very tough lesson… This post may contain affiliate links… Read More >>
There was such a loud squeak going on outside, it distracted my attention from my office and I had to go find out what was going on. Velcro (one of our cats) was sitting in the window and a squirrel was on the tree outside just squawking away at her in a frenzy. As I… Read More >>
Now that you know what a marketing hub is, let’s discuss how exactly you set up your hub, as well as all of the elements that surround it, so you can create an unstoppable marketing package. This post may contain affiliate links for your convenience. Please read my disclosure policy here. Now, let’s discuss how… Read More >>
A sales conversation with a prospect isn’t a battle of wills. You’re not trying to coerce them into buying your product or offering, and understanding their psychology will help you to effectively overcome their sales objectives. It’s a collaborative process where you’re working together to find a solution to the customer’s problem. This post may… Read More >>
I’m a people pleaser. Always have been. And it’s not something that is easy to get over. I’m the peacemaker in my family. I want everyone to get along. Oohhhh and I hate conflict! Sound familiar? This can be a detriment to your messaging in your business. It makes writing copy difficult. I’m going out… Read More >>
Do you ever feel like being multi-passionate is a blessing and a curse? Yeah, same. Sometimes having so many skills or passions feels overwhelming—it’s like standing at a crossroads with 27 different paths, all screaming, “Pick me!” If you’ve been there, you know the struggle is real. But here’s the good news: you can absolutely… Read More >>
