If you are not speaking the SAME language as your ideal client, you will attract the wrong leads. This is a lesson I’ve learned the hard way. This post may contain affiliate links for your convenience. Please read my disclosure policy here. And even if you define your ideal client language once…it changes over time. Copywriting… Read More >>
How do you engage with your leads in order to turn each into a buyer? How do you offer truly excellent customer service that turns each buyer into a loyal, lifelong advocate and fan? This post may contain affiliate links for your convenience. Please read my disclosure policy here. You do it through maximizing the entire… Read More >>
I was recently called a cheerleader. It was meant as a insult. This post may contain affiliate links for your convenience. Please read my disclosure policy here. I just smiled. I’m used to blonde jokes. My happy smiles and bubbly personality often masks the very analytical and methodological left-brained side of how I think. (Yes, I have… Read More >>
List Building is NOT Enough! And it’s not a guarantee to get new clients. This post may contain affiliate links for your convenience. Please read my disclosure policy here. I feel strongly about the importance of list building…when it’s done right. What are you doing AFTER you bring in a new lead? Every month I bring… Read More >>
Last but not least, let’s talk about social media and the role headlines play here. This is going to be a little more subtle. It has more to do with how your other headlines display or how you can incorporate strong content and calls to action into your social media content. This post may contain… Read More >>
Your headlines are the single most important piece of content on your sales and opt-in pages aside from the buy or sign up button. You could get away with nothing more than those two – headline and button. This post may contain affiliate links for your convenience. Please read my disclosure policy here. Yes, it’s that… Read More >>
Writing killer headlines to attract and entice your audience to click through to your website is one step to grow your business. This post may contain affiliate links for your convenience. Please read my disclosure policy here. Now let’s start with something we all work on – blog posts. You have to get the content out… Read More >>
The art of following up is something every business owner is trying to perfect. Think about your own business. How often do you have a potential lead you never talk with again? What if that was a sale? It’s worth making follow-up skills apart of your professional study. This post may contain affiliate links for… Read More >>
We know the power of content creation and the questions you should ask yourself before you start writing, now you’re ready to sit down and get started on creating your content. This post may contain affiliate links for your convenience. Please read my disclosure policy here. Create An Outline Now that you have a pretty good… Read More >>
Now that we’ve covered why we need to create content, let’s get to work and start writing. This post may contain affiliate links for your convenience. Please read my disclosure policy here. Before You Write Your First Word Content can fulfill all sorts of different purposes. Before you ever write your first word, give some thought… Read More >>
