Are you still thinking about your email list as a big group of people that you don’t really know? Your audience wants to connect with you. And that means sharing your content as if you were having a one-on-one conversation with a friend. One of the best ways to build connections is to break through… Read More >>
When it comes to email marketing, there are many numbers that you can use to improve the efficiency of your email list. Issues such as insufficient targeting, poor messaging, and lack of call to actions can become apparent by checking your stats or analytics. It’s amazing to realize that if you’re paying attention to the… Read More >>
Long gone are the days when a newspaper ad would suffice a business’s advertising and marketing needs. In place of the long-standing Yellow Page ad or newspaper classified has come a wave of social media platforms that businesses can utilize to create engagement, trust, interaction, and ultimately, more sales. But there are distinct “rules” to… Read More >>
Finally, the last part of the sales process…the close. This is where things can get really hairy – especially if there’s a lot at stake for you. And this is where many salespeople get stressed, afraid, and start going negative. This post may contain affiliate links for your convenience. Please read my disclosure policy here. We… Read More >>
As consumers, we are nearly blind to advertising today. Anything that does catch our attention must be seriously different and unique, and “wake up” our brain out of that resistance state. We’ve developed, as a society, a resistance to being manipulated and persuaded to purchase. This post may contain affiliate links for your convenience. Please… Read More >>
While we’ve seen that there are dozens upon dozens of sales strategies, there are some that stand out as the cornerstones of sales, and these should be part of any successful salesperson’s arsenal of tactics. This post may contain affiliate links for your convenience. Please read my disclosure policy here. Here are five of the most… Read More >>
Utilizing Psychological Biases in Your Sales Techniques So far, we’ve discussed the emotional and logical needs that should be met in order to secure the sale. But psychological biases throw a wrench into everything we’ve talked about because decisions using these biases simply don’t seem to make much sense. This post may contain affiliate links… Read More >>
Salespeople have been using human psychology to their benefit to close sales for hundreds of years. The way the brain works in response to negotiation and purchase has been examined in depth to figure out exactly how and why we respond to an offer in the manner that we do. This post may contain affiliate… Read More >>
Most emails should be written with one single, clear purpose in mind. Usually, the main goal is getting the reader to do something (take action). If you’re sending out a free report, the purpose would be getting the reader to download and read it. If you’re selling a product, you want them to click on… Read More >>
This post may contain affiliate links for your convenience. Please read my disclosure policy here. 1. Emailing at irregular intervals A very common mistake email marketers do is sending out emails whenever they feel like it instead of at fixed intervals. Or they start out sending regularly and then lose their focus. One of the secrets… Read More >>
