You have created and formatted your first few posts, or you’ve been writing for some time and now have hit a content creation block and can’t think of new content to write and publish.
Here are some tips to help you get back on track by revising and recycling your content.
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Revising Your Content
There are a lot of good reasons for going back periodically and reworking something you’re written and published previously.
Depending on the niche and industry you work in, things change. You want to make sure you’re still sharing relevant and helpful information.
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Pay particular attention to any blog posts and articles that are still getting a decent amount of traffic. Is there some content that should be updated?
As time goes by and you grow and as an online business owner, you will learn more about the topics you’re writing about and how to best present the content for conversion and SEO.
Maybe you didn’t add any pinnable images when you first published the post, or you’re learning more about content marketing and crafting calls to action for your posts.
There are all sorts of good reasons to go back and tweak your content to make it more relevant and informative.
And there’s an added bonus. Search engines – Google in particular – like fresh and updated content. Expect to see a little SEO boost anytime you update.
Recycling Your Content
No, we’re not talking about cans, bottles, and newspapers here. This is about taking things you’ve written previously and using them in a new and different way.
You’re spending a lot of time creating all this content. Why not make the most out of every word you type?
Again, the possibilities are almost endless, but let’s run through a few different ideas to get your creative juices going.
- Take a series of related blog posts and compile them into a Kindle book.
- Grab a few more blog posts and turn them into a short report that you can use to build your list.
- Expand a short report into a full info product by compiling some related blog posts and reports you’ve written along with adding video training or audio recordings.
- Take an article you’ve written on 5 Tips to Write Better Email Copy and turn it into a free webinar.
- Or take that same article and create a series of email messages for your auto-responder.
- Or take each of the five tips as a starting point for a series of blog posts where you go a little deeper, add some examples, images, etc.
- Look through any questions you’ve gotten via email, comments or your social media pages. Use the question along with your reply as the start for a blog post. Do a little editing and formatting and you have a new post ready to publish.
Basically what I want you to do is look at all the writing you do on a daily basis and see if you can find a way to use it at least once more.
It’s a great way to get more mileage out of all the content you create.
Outsourcing Content Creation
Let’s wrap this section up by talking about outsourcing content creation.
Maybe writing isn’t your strong suit, or maybe there just aren’t enough hours in the day anymore to allow you to write everything you want to get out there.
Whatever the reason, outsourcing content creation is definitely an option.
There are plenty of great writers out there looking for work. You just need to find the person (or persons) that works well for you and your online business.
Start by asking your colleagues and online business friends for recommendations. They may already have someone working for them who’s looking for more work.
Having a writer that comes highly recommended is always a great first choice.
Even if the writer they recommend doesn’t have any openings to work for you, they may have writer friends and colleagues looking for more work.
If you don’t have any luck there, start posting at outsourcing sites like Fiverr, ODesk, etc. There are also quite a few Facebook groups out there for writers.
Another option is your local college. Check with the dean of the English department and see if he or she can recommend some students to write for you. It’s not a bad part-time job while you’re in school.
If you’re comfortable with it, you could even post a notice on your website, letting readers know that you’re growing your team and are looking for a contributing writer.
Since your audience is passionate and knowledgeable about your niche and topic, it’s not a bad place to look for a writer.
Once You Have Some Potential Candidates
Ask to see samples of what they’ve written. This will help you weed out anyone that isn’t up to your standards.
Starting with your shortlist, give them each a small assignment and see how they do. For example, you could ask each person to write 3 to 5 blog posts.
Look at the end result, but also pay attention to how easy the person was to work with, how quickly you got the articles back, and how well they took feedback, criticism, and if needed rewrite requests.
Keep the writer or writers you like working with and put them to work.
Let us know what strategies you use to help get out of your content creation block?
Find more content creation tips here:
- The Power of Content Creation
- Ask These Questions Before Writing Your First Word
- How to Create Content
- Tips to Make Your Content Effective
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