There are a lot of benefits to creating and sharing content online. It’s one of my favorite ways to market and grow my reach because it is essentially free.
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Yes, you can hire someone to do the writing for you, or purchase and edit PLR (Private Label Rights) content, but you don’t have to. You can just sit down and write an article, a blog post, or a white paper.
For tips to help you get started on writing your content, check out my post – Tips For Starting A New Blog.
Unlike other forms or advertising, marketing or even product creation, you don’t have to invest anything other than a few hours of your time.
Write and publish a couple of blog posts, participate in an online forum or start interacting on your favorite social media sites and see just how beneficial and profitable content creation can be.
You can start small and as you see results and figure out what type of content your audience likes, ramp it up.
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It’s How Your Potential Customers Find You
How our customers find us has changed over the past decade. The days of posting an ad in a trade magazine and getting a yellow-page listing to get a ton of exposure are gone.
When was the last time you opened up a phone book?
Instead, we hit our favorite search engines or log on to Facebook to get a recommendation from a friend.
Your customers and prospects are no different. If you want them to find you, you need to get to work on Content Creation.
Search Engines
Search engines love content. If you want your customers to find you via their favorite search engine – and let’s be real here for a moment, that’s most likely going to be Google – you need lots of relevant, quality content on your site.
We’ll get into the nitty-gritty of how you should create that content in the next section.
For now, think about what kind of information your audience may be looking for and how your products and services can help them.
You should also keep in mind that Google prefers fresh content that’s current and updated if needed.
Content Creation isn’t something you do once and you’re done. Make it part of your continual marketing efforts.
Keep growing the information you share on your site and your customers and clients will continue to find you via the keywords they search.
Keywords by the way are the search terms we all use to look for stuff via Google, Bing, and Yahoo.
Social Media
Content creation isn’t just about the search engines though. It’s also about social media. Check out my – Why You Need To Use Social Media To Connect With Your Audience.
Your customers are hanging out on sites like Facebook, Twitter, Instagram, TikTok, and Pinterest. Why not meet them where they are?
Interact with them directly on those sites (yes, those Facebook posts and comments you’ll be writing are content), or share links to relevant content on your site with them.
Being able to meet your customers in places they are already hanging out is invaluable. Not only does it save you a lot of work, effort, and money, but it also makes them feel more comfortable meeting you.
Figure out what social media sites your audience frequents and start to build a presence there.
It Helps Position You As the Expert
Creating and sharing helpful content shows your prospects that you know what you’re talking about.
It allows you to position yourself as an expert in your field. You become the person they come to when they need a solution to their problems.
Keep that in mind as you start to create your content. Think about what questions your future customers have. What problems do they encounter and how can your products and services help them solve those problems?
It Allows You To Connect With Your Audience
Creating and sharing content is a great way to make a good first impression with your visitors and subscribers. It’s an easy way to start a conversation without coming off like a used car salesman.
It gives you a chance to get to know your audience and glean all sorts of useful information.
Pay attention to their responses and don’t be afraid to ask questions to learn more about them.
Find out what they want and read between the lines to recognize what they actually need to solve their problems.
Pay attention to the language they use as well. It will help you tweak the articles, blog posts, and emails you write to make them resonate even better with your target audience.
It Builds Trust
Sharing great content, helping your readers, and teaching them more about a topic is a great way to not only build credibility and establish yourself as an expert but it also builds trust.
You may have heard of the saying that people have to “know, like, and trust you” before they consider spending money with you.
It’s true and one of the best ways to connect with your audience is to share content that’s helpful, educational, or entertaining.
What is your favorite way to connect with your audience? Please leave us a comment!
Find more content creation tips here:
- Ask These Questions Before Writing Your First Word
- How to Create Content
- Tips to Make Your Content Effective
- Strategies When You’ve Hit a Content Creation Block
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