You’ve created an awesome product! You know that your audience is going to get so much value from it. But there’s one problem… This post may contain affiliate links for your convenience. Please read my disclosure policy here. How does your audience even know your product exists? Once you have your product finished and packaged up, it’s… Read More >>
You’ve been thinking about it. You’ve set revenue goals for your business. You know that offering a digital product is a fantastic revenue-generating practice. This post may contain affiliate links for your convenience. Please read my disclosure policy here. But how do you go about creating a digital product? I’m sure you’re ready to dive in… Read More >>
I was recently called a cheerleader. I smiled. Okay, not what you expected with a subject line about a 4-letter word… keep your pants on and continue reading. I was told that my happy smiles and bubbly personality don’t showcase the very analytical and methodological left-brained side of how I think. (Afterall, I have Masters Degrees… Read More >>
When I had my photography studio, we held 6-week boot camps to train new members of our team. One of the exercises we always gave was to photograph a still object sitting on the table. Really, this was a test in disguise… To see who saw beyond the obvious. On a recent FB Live training,… Read More >>
Being multi-passionate can have disadvantages at times. I can’t tell you how many times I started taking one course and moved onto the next one before I was done. I can’t tell you how many times I mapped out ideas for building my own course and changed my mind midway through. I can’t tell you… Read More >>
I remember the day I made the powerful decision to join my first 5-figure mastermind. It was scary as hell. Fear crept in. {I kept thinking ‘What am I doing?’} But isn’t excitement a form of fear too? Isn’t that why thrill seekers enjoy the rush? The excitement outweighed the fear…I knew with certainty I… Read More >>
In Part 1, I shared my basic 3-stage customer marketing funnel…and we covered Awareness. Now we move into the next stage…Consideration. When you are sure that your customers are in the consideration stage, you’ll want to deliver different content to them. It might still be in the same format such as blog posts, but you’ll… Read More >>
Last week was a doozy! I got a call telling me that my mom couldn’t breathe. She had breathed in toxic fumes and it made her start wheezing. Severely. She called 9-1-1 and within minutes the paramedics arrived. She had an allergic reaction to breathing in bleach of all things, as she had been cleaning.… Read More >>
I am not a copywriter. And to be honest, this has held me back from taking action many times over. One of the biggest mistakes I made (and still make) when creating a program is that I focus on the delivery. Not to mention a few other factors that prevented me from even getting started.… Read More >>
When you think about expertise, it might scare you away. Do you remember as a kid being told “don’t be know-it-all”? Most people, especially women, tend to downplay their expertise on any number of things. I remember in one of my Computer Science college courses, I aced an exam…got the highest grade in the class!… Read More >>
